TBO Holidays, a leading B2A portal for travel agents, has partnered with Giift to launch a new loyalty programme for agents outside India.
As a first of its kind, the new programme provides travel agents globally the opportunity to earn points against bookings made through the TBO Holidays platform, offers the widest and the deepest redemption options specific to the local market and allows for contextual ongoing engagement with the travel bookers. With this, TBO plans to replace its old program, making way for a new digitalised solution developed by Giift.
Giift, the global loyalty marketplace specialising in the exchange of loyalty currencies (points, miles, gift cards, rewards), has collaborated with TBO Holidays to manage their loyalty programme and serve the 60,000+ travel agents on their network across the globe. Giift will lend its expertise to develop and manage the programme making it seamless and simple, wherein participation is tracked automatically, the system then credits reward points after the client’s booking is completed, so agents can easily accumulate points and redeem them across shopping, miles exchange, gift vouchers, travel and hotel bookings.
On the announcement, Pascal Xatart, co-founder & director, Giift, said: “We are glad to partner with TBO, as this aligns with our focus of developing technological solutions for the travel industry and serves as a centralised platform for agents to redeem points for the bookings made and rewards their entrepreneurial spirit!” Starting with Qatar, Indonesia and UAE, this would expand to TBO’s global presence.
Neeraj Gera, president TBO Holidays, added: “We are in a fortunate position where most of our customers visit www.tboholidays.com daily if not multiple times a day. The new loyalty platform built in partnership with Giift allows us to engage with the bookers beyond the core booking transaction and allows us to reward our customers for booking more. We see umpteen opportunities to build off this platform in the coming years with all promotions, incentives, contests etc. coming through this platform.” - TradeArabia News Service
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