Gulf Air, BTEA collaborate to promote Bahrain as boutique holiday hub

Areas of pricing, distribution, digital marketing, media engagement and press trips will be the main focus

  
Image used for illustrative purpose. An Airbus 320, the first of Gulf Air's 15 orders, arrives at Bahrain International Airport in Manama.

Image used for illustrative purpose. An Airbus 320, the first of Gulf Air's 15 orders, arrives at Bahrain International Airport in Manama.

REUTERS/Hamad I Mohammed

National carrier Gulf Air said it had recently signed an agreement with Bahrain Tourism & Exhibitions Authority (BTEA) to promote the kingdom as a tourist destination in the French and German markets.
 
The MoU will allow both parties to collaborate and combine efforts to attract more tourists to choose Bahrain as their holiday destination or spend a number of nights in transit before reaching their final destination.
 
The collaboration will see both Gulf Air and BTEA promote Bahrain as a boutique destination and work closely on various initiatives to establish comprehensive offering.
 
Areas of pricing, distribution, digital marketing, media engagement and press trips will be the main focus of the new appointed teams in both European countries.
 
The MoU will also pave the way to create stronger awareness of Bahrain as a tourist destination in France and Germany by appointing sales and marketing executives based in Paris and Frankfurt, stated Gulf Air’s Acting CEO Captain Waleed AlAlawi after signing the deal with BTEA’s Chief Executive Officer Dr Nasser Ali Qaedi.
 
"Promoting inbound tourism to Bahrain is one of Gulf Air’s main missions. Today, we will elevate our targets to attract more tourists from France and Germany," he noted.
 
"As we fly direct to Paris and Frankfurt, we provide a link between Western Europe and Bahrain. The opportunity is big and we will work closely with our partners at BTEA to show the great value of Team Bahrain’s approach," he added.
 
The collaboration will see both Gulf Air and BTEA promote Bahrain as a boutique destination and work closely on various initiatives to establish comprehensive offering.
 
Areas of pricing, distribution, digital marketing, media engagement and press trips will be the main focus of the new appointed teams in both European countries.
 
On the tieup, Dr Ali Qaedi said: "We are excited to collaborate with Gulf Air to promote Bahrain as a preferred tourist destination in Germany and France which will further enhance BTEA’s international network and promotional efforts in these key markets."
 
"We look forward to leveraging on BTEA’s strategic relationship with Gulf Air to expand our reach in other international markets in the near future," he added.-TradeArabia News Service

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