Dubai named 'short-haul destination of choice' for Indian visitors

City’s close proximity proving to be a key draw for Indian visitors eager for a short-haul holiday

  
Image used for illustrative purpose. Dubai Skyscraper and Burj Khalifa, United Arab Emirates.

Image used for illustrative purpose. Dubai Skyscraper and Burj Khalifa, United Arab Emirates.

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Dubai was recently awarded the ‘Best Foreign Destination – Short Haul’ at the 27th edition of South Asia’s largest travel and tourism exhibition, SATTE 2020.

Recognising the success of innovative marketing initiatives driven by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), campaigns such as ‘School Break’, ‘Monsoon Season’ and ‘Diwali’ have accelerated the emirate’s desirability as the ideal closer-to-home destination for Indian tourists. The prestigious accolade was presented at a special ceremony to the emirate’s delegation during the event.

The department showcased its support for the event for the 17th year, further reinforcing Dubai’s deep and continued commitment to its top source market. During the show, the department highlighted citywide developments, discussed international marketing partnerships and explored the success of recent segment-specific campaigns that continued to yield tangible results, showcasing the city’s ability to reinvent itself and remain ‘top-of mind’ to both new and repeat audiences from across India’s smaller and larger cities.

The delegation of 19 Dubai-based partners, including a team from Expo 2020 Dubai, explored networking opportunities with various Indian business partners and stakeholders, with a focus on driving repeat visitation and further enhancing the visitor experience. Attendees were also briefed on the Dubai Expert programme, a specialised training course designed to empower travel agents to deliver personalised experiences to Indian visitors.

Commenting on the award win and Dubai Tourism’s presence at the event, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “India has long been one of Dubai’s most important source markets, with the city’s close proximity proving to be a key draw for Indian visitors eager for a short-haul holiday. The market once again drew the highest visitation in 2019 with nearly two million visitors, reaffirming the emirate’s unmatched appeal to leisure travellers and families across a variety of Indian cities. As we ramp up efforts to further solidify the global competitiveness of Dubai to make it the #1 most visited, preferred and revisited global city, strategic events such as SATTE are integral in enabling us to connect with our stakeholders in India, to explore opportunities for enhanced collaboration. In the run up to Expo 2020 Dubai and beyond, we will continue to invest deeply in seasonal messaging, segment-specific campaigns, industry engagements and strategic destination partnerships to continue leveraging the growing tourism momentum from India.”

The Department’s Dubai-based partners present at the Dubai stand included: Expo 2020, EMAAR Entertainment and Hospitality Group, DXB Entertainment, La Perle by Dragone, Meraas Holdings, Majid Al Futtaim – Leisure & Entertainment, Jumeirah Group, and many others.

The event also facilitated several strategic meetings with trade partners, travel agents, outbound and inbound tour operators, Mice operators and digital marketing companies. - TradeArabia News Service

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