Residents spending time in Dubai and tourists visiting the city have a lot to look forward to this summer season, as Dubai Festivals and Retail Establishment (DFRE) announced a series of exciting festival campaigns including Dubai Summer Surprises (DSS), Eid Al Adha and Back to School (BTS).
DSS will soon begin its 23rd edition, starting on July 9 until August 29, 2020; offering an exciting line up of events in summer through events, promotions and digitally led experiences and initiatives.
Covid safety measures
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: "This year, more than ever, we look forward to welcoming back the city's residents and visitors to Summer in Dubai, while ensuring their health and safety remain our highest priority. Through additional safety measures put in place across malls and retail stores, Dubai will once again be the place to be this summer season, and we look forward to another successful and safe edition of DSS, alongside the other summer festivals. As the city thrives, we will bring back our popular events and promotions over the course of seven action-packed weeks, and welcome new elements that will allow shoppers everywhere to participate in the festivities.
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