The digital platforms are media gatekeepers that shape news consumption, political expression, and civil-society allegiances. But, as US special counsel Robert Mueller documented, they allow bots, fake accounts, and click farms to influence users, and they outsource editorial functions to optimized algorithms that amplify outrage and conspiracy theories in order to keep users watching online ads. Fake content, like a recent doctored video of Pelosi, further corrupts the supply chain of news. And platforms mostly enforce their terms of service only after disinformation has gone viral.
To be sure, digital platforms’ technology and business practices are increasingly complex, and congressional hearings reveal widespread tech illiteracy among policymakers. But complexity didn’t stop the US from creating expert agencies like the Food and Drug Administration and the Nuclear Regulatory Commission to protect citizens’ safety. And in the realm of information and speech, the Federal Communications Commission has a history of safeguarding free expression from gatekeepers.
Now that America’s political class is willing to act, it should start by establishing an expert government regulatory body to safeguard the integrity of the information supply chain. We envisage a new Digital Democracy Agency (DDA) that would do what the digital giants have no incentive to do on their own: enhance transparency, improve user control, and help sustain local journalism.
The DDA would limit the vulnerabilities of the digital system without interfering in content decisions – in the same way that radio, television, cable, and telecommunications providers became more publicly accountable as they developed. Self-regulation played an important role, including through journalism’s own transparency norms. But government regulation – such as common-carrier rules for telecommunications companies, political ad disclosures, restrictions on cross-ownership of newspapers and broadcast outlets in the same market, and support for non-commercial broadcasting – was essential to prevent abuse. At least in broadcasting, media regulation created a public-interest culture and language.
For digital media gatekeepers, the DDA would mandate transparency about who is paying for online political ads, when a bot is a bot, and the identities of group hosts and websites posing as news outlets. It would help users understand how and why they and their fellow citizens have been targeted, and limit abusive surveillance. It would give users control over how their data is used and how algorithms serve up content. It would help users to protect themselves against fake videos and behavioral experiments. And it would focus on Internet infrastructure and other supports for accountability journalism.
To avoid the pitfalls of industrial-era US regulatory agencies – which tended to stifle innovation with overly prescriptive rules and to side with incumbents or other vested interests – the DDA would be structured for the twenty-first century. It would be a nimble regulator using agile software design, offering sufficient salaries to develop the necessary in-house technical capacity. And it would have strong post-employment lobbying prohibitions in order to prevent the emergence of a revolving door between government and the digital platforms.
The new body could work closely with US competition and privacy authorities at the FTC and DOJ, or be bundled together with them. Building on the example of the Consumer Financial Protection Bureau, the DDA would be transparent and collaborative, opening its data and processes to the public. And by setting standards and consistently measuring their effectiveness, the agency would be able to adapt as technology continues to evolve.
The DDA would not decide whether online content is true or false, or otherwise objectionable, but would instead focus on systemic vulnerabilities to disinformation. It would enforce democratic accountability by requiring large platforms to have clear content-takedown rules, disclosures for online ads, an appeals process for users, and access for public-interest researchers. It would require that platforms’ real-name policies entail some verification, and that trending topics confer the credibility that users assume. The DDA could also direct platforms to allow users to customize the algorithms that populate their newsfeeds. Given how platforms have siphoned off the revenue sources that once sustained local journalism, the agency might also create a fund to support such outlets.
Although digital platforms raise a host of complicated issues, the government has a duty to protect its citizens – as it already does in other, equally complex areas. As the US gears up for the 2020 presidential election, artificial intelligence presents ever-greater challenges to the information ecosystem. With the health of its democracy at stake, regulation has become necessary in the defense of freedom.
Karen Kornbluh, former US Ambassador to the Organization for Economic Cooperation and Development, is Senior Fellow and Director of the Digital Innovation and Democracy Initiative at the German Marshall Fund of the United States. Ellen P. Goodman is a professor at Rutgers Law School and Non-Resident Senior Fellow at the German Marshall Fund.
Copyright: Project Syndicate, 2019.
© Project Syndicate 2019