|09 January, 2019

EITC appoints Start Design as its new brand design agency

The remit covers key areas such as brand architecture development, and brand and visual identity development

Osman Sultan, EITCrsquo;s Chief Executive Officer

Osman Sultan, EITC’s Chief Executive Officer

Dubai: Following a competitive pitch that included several leading agencies in the Middle East, Emirates Integrated Telecommunications Company (EITC) has announced the appointment of Start Design as its new brand agency of record.

The remit covers key areas such as brand architecture development, and brand and visual identity development in support of the digital transformation of EITC’s portfolio of brands, including du and Virgin Mobile.

Addressing the appointment, Osman Sultan, Chief Executive Officer, EITC, said, “As a dynamic group managing top-tier customer-facing brands, we are at the forefront of technological revolution – hence it was natural for us to look out for a new generation consultancy to shape our future brand design. We are delighted to have Start Design on board, and we feel they are well-equipped to carry forward our journey.”


Start Design is a leading brand and experience design consultancy in the Middle East that specialises in designing brands and brand experiences that combine spatial, technological and human interactions.

“We are very pleased to be working with EITC for their multiple brands, which we believe are key players in the UAE’s digital revolution. Our mandate is to help redesign and reshape the du brand using technology and experiences, and to ensure that the design passionately connects to people living and working in the UAE,” said Mike Curtis, Founder and Group CEO of Start Design.


About Emirates Integrated Telecommunication Company PJSC (EITC)
The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Saugat Chatterjee
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