|22 April, 2019

Snapchat announces advertising partners for Commercials in UAE and Saudi Arabia

Nestlé, BMW, Mini Cooper, Samsung, Louvre, and Almarai are the first advertisers to take advantage of the new ad format

The Snapchat messaging application is seen on a phone screen August 3, 2017.

The Snapchat messaging application is seen on a phone screen August 3, 2017.

REUTERS/Thomas White
Snapchat, a social media platform, has announced a line-up of advertising partners for the debut of Commercials. It is Snapchat’s six-second un-skippable ads that run across Snapchat Shows in the UAE and Saudi Arabia.
 
Commercials are available through Snap’s self-serve platform offering many benefits including improved targeting, measurement and price efficiency. In addition, Commercials offer advertisers alignment with premium, brand-safe content in an engaging and compelling format.
 
Nestlé, BMW, Mini Cooper, Samsung, Louvre, and Almarai are the first advertisers to take advantage of the new ad format which will be available exclusively in Snapchat Shows in the UAE and Saudi Arabia.
 
In November 2018, Snap introduced Shows in Mena with the aim of bringing this unique format to Snapchatters in the region. Shows are TV-like content, produced exclusively for mobile by leading TV networks, entertainment studios and publishers. Snap partnered with some of the Middle East’s media brands including MBC Group, Dubai Media, Rotana Group, Abu Dhabi Media, Kooora, ITP and OLN tv previously.
 
Shows are typically 3-5 minutes in length, full screen and immersive. They are hyper-visual, featuring motion graphics, split screens, quick cuts and more, inspired by the expressive communication Snapchatters use to talk to their closest friends.–TradeArabia News Service

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