Hotels in the Middle East reported mixed performance results in April, while hotels in Africa posted growth across the three key performance metrics, according to data from STR - a leading market research firm.
Occupancy levels in the Middle East moved up 4.1 per cent to 74.6 per cent but average daily rate (ADR) declined 7.1 per cent to $148.28, with revenue per available room (RevPAR) dropping 3.3 per cent to $110.62.
In Amman, occupancy rates were recorded at 72.7 per cent in April, a 7.7 per cent increase compared to the same period in 2018. ADR was up 1.2 per cent to JOD100.21 ($141.3) while RevPAR moved up 9.1 per cent to JOD72.81 ($102.6).
The occupancy and RevPAR levels were the highest for an April in Amman since 2014. Demand (up 7.7 per cent) was driven by the Amman Jazz Festival (April 19-23), the 11th Amman Contemporary Dance Festival (April 6-20) and the Brazilian Food Festival (April 24-27).
In Africa, occupancy rates climbed up 0.8 per cent to 62.1 per cent, with ADR also jumping 8.1 per cent to $116.18. RevPAR was also up 9.0 per cent to $72.15.
In Cape Town, occupancy was up 8.5 per cent to 62.2 per cent, pushing ADR up 8.2 per cent to ZAR1,631.71 ($113.4). RevPAR increased significantly by 17.3 per cent to ZAR1,014.60 ($70.5).
STR analysts note that the strong increases were due to the year-over-year comparison with a weak April 2018, which was impacted by the water crisis in the country. Oxford Economics’ 2019 forecast for South Africa projects a 4.8 per cent jump in overnight tourist arrivals to the country. However, the upcoming presidential elections may impact tourism arrivals in the short term. - TradeArabia News Service
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