|17 February, 2020

Fine Hygienic Holding scouting locations for sixth paper mill in MENA

The paper mills are operating at full capacity, with a total annual production of over 170,000 tons

Image used for illustrative purpose. Workers check a roll of hygienic paper in a factory at Al-Snobar Hygienic Paper Mill in Al-Jizah, south of Amman November 1, 2010.

Image used for illustrative purpose. Workers check a roll of hygienic paper in a factory at Al-Snobar Hygienic Paper Mill in Al-Jizah, south of Amman November 1, 2010.

Muhammad Hamed

Fine Hygienic Holding (FHH), a manufacturer of hygienic paper products, will begin evaluating strategic locations in Saudi Arabia, the UAE, Jordan and Egypt for the establishment of a sixth paper mill as it seeks to expand its production presence in the MENA region.

Fine currently has five paper mills located throughout the MENA region, with two each in Cairo and Amman and one in Abu Dhabi. The paper mills are operating at full capacity, with a total annual production of over 170,000 tons.

CEO of Fine Hygienic Holding James Michael Lafferty said: “We are completely sold out of papermaking capacity and our branded business is growing in strong double-digits. We must keep an eye toward the future. Given lead-times for paper mills to be fully commissioned, to be prudent we must begin now.”

Lafferty explained that each of the group’s sites present unique advantages and challenges. He said: “We will approach this investigation in a disciplined and rigorous manner and make the right strategic choice for FHH. We are preparing to seek proposals from several proven suppliers to begin the feasibility study and cost estimates.”

The company provides high-quality hygienic paper products to its customers in 75 countries around the world, and with the impending establishment of its sixth paper mill, the group is set for further growth and expansion.

FHH aims to become “the shining star of the Arab FMCG business world” by focusing on wellness, sustainability, state-of-the-art production processes, CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions.

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