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|22 July, 2018

Atlantis, The Palm sees increase in Chinese tourists numbers

Atlantis remains one of the most popular resorts in Dubai and the UAE for Chinese visitors

A general view of Atlantis resort and Dubai Marina (in the background) is seen in Dubai.

A general view of Atlantis resort and Dubai Marina (in the background) is seen in Dubai.

REUTERS/Mohammed Omar

Atlantis, The Palm proudly has announced a yearly increase of Chinese guests with more than 24,000 room nights from China since the beginning of 2018.

As the resort’s second top leading source market in Q1, Atlantis remains one of the most popular resorts in Dubai and the UAE for Chinese visitors, particularly during Chinese New Year.

In line with an Arabian Travel Market report published by Colliers International in January 2018, the UAE is set to welcome a 20 per cent increase of Chinese visitors by 2021 and in turn, Atlantis looks forward to welcoming more Chinese guests to the resort than ever before.

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“Year on year, more Chinese guests are selecting Atlantis for their stay in Dubai,” said Timothy Kelly, general manager and senior vice president, operations, Atlantis, The Palm. “During February 2018’s Chinese New Year celebrations, the resort witnessed an 18 per cent increase in Chinese guests compared to the same period in 2017. We also had the privilege of hosting a special Chinese New Year Street Market Dinner with 1,300 guests attending the event.”

In addition to this event, a dedicated Chinese New Year Nin Hao Centre was set up in the East Tower to support Chinese guests and ensure their time in the resort during this important celebration was as enjoyable and memorable as possible. Atlantis also has 76 Chinese colleagues who look after the resort’s Chinese guests throughout the year, personally helping with reservations, activity bookings and language assistance.

To further strengthen ties with the Chinese market, an Atlantis-themed shop will be opening in Shanghai with one of the resort’s key partners in order to provide relevant information about Atlantis, The Palm and its unique offering.

Giving Chinese guests a taste of home, the award-winning Cantonese restaurant Hakkasan will open within the resort in September. The renowned brand will be joining the already impressive restaurant collection in The Avenues, further establishing Atlantis as a favourite culinary destination for Chinese visitors to Dubai. - TradeArabia News Service

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