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Dubai-based Vincitore Realty is pressing ahead with the development of its 2.2 billion UAE dirhams Vincitore Wellness Estate, a standalone wellness-focused residential project tailored to local market needs, located in the Majan master plan.
Chief executive officer Veer Vijay Doshi said the decision reflects both the early-stage nature of wellness residential developments and their distinction from healthcare and hospitality-led wellness concepts.
He said: “Most established global wellness brands focus on the hospitality and healthcare sectors such as resorts and hospitals rather than residential spaces.”
Doshi said that what works in Switzerland may not work in Dubai, because the climate and culture of each market is different.
“That’s why we follow a principle: ‘build for Dubai, build from Dubai’,” he noted. “At Vincitore, wellness is integral to our brand identity, which was built from the ground up with a commitment to crafting wellness-driven living spaces.”
Scientific design focus
Vincitore Wellness Estate is positioned as the GCC’s first scientifically designed and certified wellness residential development, based on a design philosophy driven by data-led principles and collaborations with global experts, researchers and educational institutions focused on health, wellness and longevity science.
The project integrates biophilic architecture with advanced building technologies to enhance human wellbeing and longevity.
“Each home is engineered to provide the highest standards of indoor air and water quality, incorporate lighting aligned with the circadian rhythm, deliver acoustic and heat insulation, inhibit the growth of harmful microorganisms, and shield against harmful UV radiation, all of which enhance emotional ambience, physical comfort, and cognitive clarity,” Doshi said.
Operations and facility management
The sheer number of integrated elements and their operational complexity presents challenges for long-term operations and maintenance.
“Vincitore Wellness Estate will have over 200,000 square feet ( sq ft) of amenities across multiple levels. We’ll manage their operations through central management of each system in the building.”
He said the company has already deployed a similar operating model at its Vincitore Benessere project, which features more than 100,000 sq ft of amenities, supported by a centralised facilities management platform.
Vincitore Realty’s sister company, One World Management & Owners Association, ensures that every Vincitore property is maintained in strict accordance with the company’s brand guidelines.
“The Vincitore brand guidelines specify everything from the maintenance standards for all the amenities to the curated scents used in common areas. This also informs the selection of our suppliers and contractors.”
The construction phase of Vincitore Wellness Estate is planned for 36 months, with project completion targeted for second quarter of 2029.
(Writing by Dennis Daniel; Editing by Anoop Menon)
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