Egypt’s Maxim Hotels plans to open 20 hotels up to 2025

Egypt-based Maxim Hotels is planning to open 20 hotels inside and outside the country up to 2025, CEO Mohamed Samir told Zawya Projects. Samir said the group intends to expand overseas into Europe in the coming period adding that it is in the final stages of negotiating the development of ‘Holiday Inn’ franchise model in Hungary. Other European cities being targeted include Amsterdam, Paris and Porto, he said, adding that the expansion plan also includes Saudi Arabia, specifically the city of Al-Ula. Samir didn’t disclose the investments involved but said within Egypt, the Group plans to add 700 rooms in the current year in Cairo, New Administrative Capital and Sharm El Sheikh. “The Group has also implemented several unique and innovative experiences recently, including the NEMC Experience inside the National Museum of Egyptian Civilisation, in cooperation with strategic partners, including the company that owns Kidzania Egypt, to provide an integrated entertainment experience,” he said. Maxim Hotels currently manages 1,006 rooms, and its portfolio includes Maison Maxim De Lesseps, Royal Maxim Port Said, Royal Maxim Palace Kempinski, Sharm El Sheikh Museum, El Dawar Motel Sharm El Sheikh, and Maison Maxim, which was declared as the first environmentally friendly hotel in Sharm El Sheikh during COP27. The Group rehabilitated Ain Al-Sira Lake in Cairo to Le Lace Du Caire, an integrated destination for tourists and Egyptians, and for holding events such as the Squash World Cup and elements of Cairo Film Festival. (Writing by Eman Hamed; Editing by Anoop Menon) (anoop.menon@lseg.com)

Egypt’s Maxim Hotels plans to open 20 hotels up to 2025

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