Dubai, UAE, May 4, 2014: FMCG giant Reckitt Benckiser has selected Zenith MENA- the Middle East's top 'ROI Agency' - to manage its digital media operations following a competitive, two-month pitch process. Reckitt Benckiser is a multinational consumer goods company and the region's leading producer of health, hygiene and home products.

Effective immediately, the assignment spans all digital media services; the win will see the agency formulize powerful end-to-end digital strategies thanks to its two pioneering specialist divisions - Performics and Newcast.

As the region's leading performance marketing agency, Performics sparks participation through performance marketing channels - bringing together relevant digital media and engaging brand experiences. Its objective is to deliver marketing solutions that guarantee the greatest ROI. How? By applying highly accountable principles of search and performance marketing - to drive strong connections across owned, paid and earned media.

In parallel, Newcast is a specialist branded content and experience division which centers on all forms of non-traditional and multimedia communication channels. The agency generates original content creation by leveraging engagement opportunities - ranging from media partnerships to sports sponsorships, digital content platforms, 'live' ROI techniques, experiential marketing campaigns, radio promotions and product placements.

It is Zenith MENA's uniquely specialist approach to digital and content that gained the agency a competitive advantage and garnered the Reckitt Benckiser Arabia account.

"Reckitt Benckiser Arabia are excited to be working with Zenith MENA as we embark on a journey to bring digital the heart of our consumer communication. With a sharp focus on ROI, we believe Zenith MENA to be the ideal partner to deliver on brand objectives," explained NikhileshKalra, Marketing Director of Reckitt Benckiser Arabia.

Firas El Zein, Zenith MENA CEO, also said, "We are proud to be joining forces with Reckitt Benckiser Arabia - a CPG powerhouse with a host of renowned, household brands. With its extensive product portfolio, Reckitt Benckiser is one of the fastest growing FMCG companies across the Middle East. In line with this, we look forward to combining our digital expertise to further enhance Reckitt Benckiser's market share performance in the region, maximize its ROI and deliver 'live' brand experiences to consumers."

About Zenith MENA
ZenithOptimedia - www.zenithoptimedia.com - is a leading global media services network with 250 offices in 74 countries. We are part of PublicisGroupe, the world's third largest communications group, and the world's second largest media counsel and buying group.

As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points - the Live ROI planning process.

The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation.

Our key clients in MENA include Abu Dhabi Commercial Bank, Bahrain Economic Development Board, Bel Group, BMW, Dao Games, Dubai RTA, Friesland Campina, Gucci, Haier, Harry Winston, Hertz, Jazeera Airways, Lindt, MINI, Reckitt Benckiser, Red Bull, Rolls Royce, SAMBA, Sharp, Swarovski, TE Data, United Biscuits, and Wataniya Telecom.

For more information:
Nisha Primlani
Regional Director - Marketing & Communications | VivaKi
Email: nisha.primlani@vivaki.com
Telephone: +971 4 3676404
Mobile: +971 55 9900027

Bardees Hassan
Senior Communication Executive |LeoComm Public Relations
Email: bardees.hassan@leocommpr.com
Telephone: +971 4 3676162
Mobile:  +971 50 2109221

© Press Release 2014