Company shows how improvements in bar code printing and RFID-tracking can bring more efficient & accurate administration of medical records to the Middle East
Dubai, UAE, January16th,2011: Zebra Technologies Corporation (Nasdaq: ZBRA), a global leader in specialty printing and automatic identification solutions, will be showcasing their latest innovations in the healthcare market during this year's Arab Health Congress 2011, held in Dubai from January 24 - 27, 2011, at the Dubai International Convention & Exhibition Centre. It is the first time that the multinational tech leader will be attending the event, marking a milestone for Zebra Technologies in further extending its product offerings to both distributors and end-users across the Middle East.
Healthcare is one of several verticals within Zebra Technologies' global portfolio, aiming to improve safety, comfort and efficiency at every stage of a patient's hospital journey. Through the development of bar code solutions and radio frequency identification (RFID), the company helps healthcare partners to reduce identification mistakes as well as speed up hospital processes from admission to discharge. New innovations in wireless mobile computer and printer networks have also enabled the redesign of many routine healthcare processes, saving time and costs in hospital administration.
Today, Zebra Technologies is used by more than 90% of Fortune 500 companies. Among the innovations being featured by the company at this year's event are: Mobile RFID Printers, Direct-Thermal Labels for x-ray identification, Wristband Printers such as the prized HC100 model, and Retransfer Card Printers with smart card technology.
According to Wael Hasan, Territory Manager - Middle East, Arab Health Congress 2011 is an ideal platform for connecting with leading medical manufacturers as well as end users--both of which are important audiences for the company. "As the Middle East healthcare market continues to grow, there is a parallel demand from governments and healthcare facilities for more efficient and accurate administration of medical records," adds Hasan. "From patient histories to pharmacy labels, the call for high-tech media solutions has never been clearer. It is with this enthusiasm that we look forward to connecting with our partners during Arab Health 2011 and cultivating new relationships."
Additional information and demonstrations from Zebra Technologies will be featured at the company's stand, located at The Annex, Stand # PM01.
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About Zebra Technologies
Zebra Technologies Corporation (NASDAQ:ZBRA) provides the broadcast range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra's products include reliable on-demand printers and state-of-the-art software and hardware solutions utilizing a wide array of automatic identification technologies. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide. For more information about Zebra's solutions, visit http://www.zebra.com.
For more information, please contact:
Theodore Halabi
Ogilvy Public Relations
E: theodore.halabi@ogilvy.com
T: +971 4 3050326
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