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Kuwait: Zain, the leading digital service provider in Kuwait, delivered ‘Ramadan Machla’ (supplies) to a number of its strategic partners of non-profit organizations, who will in turn distribute them to underprivileged families in Kuwait during the upcoming Holy Month of Ramadan.
The ‘Ramadan Machla’ initiative is one of the main pillars of Zain’s annual Ramadan campaign, which comes in line with the company’s Corporate Social Responsibly and Sustainability strategy. Every year, Zain prepares boxes containing essential food supplies and delivers them through the network of its strategic partners of non-profit organizations. This year, the company favored delivering vouchers instead of the boxes to give every family the opportunity to choose specific supplies as per their different needs.
Zain delivered the ‘Ramadan Machla’ vouchers to strategic partners of non-profit organizations; the Kuwait Red Crescent Society (KRCS), Kuwait Food Bank, Direct Aid, Ministry of Social Affairs and Labor’s Social Care Centers, and Zakat House. The vouchers will be distributed to underprivileged families in Kuwait who are in need of support during the month of fasting. The vouchers can be used at Saveco, an all-inclusive one of-a-kind one-stop mega market, considered one of the biggest in Kuwait and the region, and offers a vast range of products and services. Zain also dedicated a day of special deals and exclusive offers for voucher holders in collaboration with Saveco.
Zain’s distribution plan included the delivery of the vouchers to the biggest official non-profit organizations across Kuwait to assure their delivery to those in need before the arrival of the Holy Month in order to ensure disadvantaged families have enough quantities of the most basic supplies. This initiative is part of a series of programs the company is preparing for the upcoming Holy Month of Ramadan with the aim of having a deep positive impact on the community’s various segments, especially the most vulnerable ones.
Zain affirmed that its social and CSSR campaign during the Holy Month of Ramadan will include an extensive array of initiatives and programs that focus on helping less fortunate people to enjoy Ramadan happily, as well as celebrating the true spirit the Holy month brings.
Zain’s solid Corporate Sustainability and Social Responsibility strategy primarily focuses on the wellbeing of the entire nation. For this reason, the company has maintained its support of numerous initiatives that spread awareness and help make a difference to people’s everyday lives.
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