Ghar Ki Lakshmi...Betiyaan

Dubai, UAE, 16 October, 2006: After the super success of Dulhann, Kasamh Se and Saat Phere, Zee TV has now launched its mega serial Ghar Ki Lakshmi...Betiyaan, on Sunday, October 1st 2006, at 20.30 hrs UAE, Sunday to Wednesday.   The show tackles the ever-prevalent issue of gender discrimination and tries to unveil the different myths surrounding gender stereotypes.

Yogesh Radhakrishnan, Managing Director and CEO of Real Media-Zee Network, said: "Betiyaan is yet another attempt by the channel to consciously build programmes that tackle social problems that are most pertinent for our audiences. The issue of gender-discrimination is trans-cultural and audiences can relate to it equally in India and the Middle East. I am confident that the fans of our earlier soaps such as Dulhann and Kasamh Se will be delighted with this latest addition to our prime time".

The show has debutante Twinkle Bajpai, a Sa Re Ga Ma Pa participant, playing the lead role of Lakshmi, the daughter of the Garodia household. Dheeraj Kumar's Creative Eye is producing the show.

Speaking on the launch of the serial, Rajeev Kheror, Creative and Programming Head, Zee TV Middle East, said, "I first met Twinkle during Sa Re Ga Ma Pa Challenge 2005, and even at that time she impressed me with her style. I felt that she could also perform very well as an actress and not just as a singer. Her subsequent work in Betiyaan as proven my instinct to be right. She has done a great job".

The show is also distinguished by the fact that its sets are some of the grandest the channel has ever come up with. With rich Gujarati themes the Garodia family house seems to take viewers into the heart of interior Gujarat. The show promises to be of the same caliber as Dulhann, Kasamh Se and Saat Phere.

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About Zee Network
Zee Network is the pioneer of satellite broadcasting in India and is one of the first private sector entrants into the Indian broadcasting industry.  The Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production and distribution of films; music publishing, long distance education and the creation of animation software. The Zee Network has many firsts to its credit.  It was the first listed media company in India; the first to start Zee TV - a Hindi general entertainment channel in India, Zee Cinema - Hindi cinema channel in India and Zee News - 24-hour Hindi news channel; the first to set up MSO operation at a national level with Siticable and the first to launch a regional bouquet of channels.  In the Middle East and abroad, Zee is widely accredited for driving demand with crossover events like the Zee Cine Awards, Temptations 2004 and various others in the same genre. The company today has one of the largest Indian multiple distribution platforms with an estimated reach of 350 million viewers in over 120 countries globally including all major markets such as Asia Pacific, Middle East, United Kingdom, United States of America, Africa, Caribbean Islands  and Canada.

For more information, please contact:
Nadia Ejaz,
Bates Pan Gulf PR,
Tel: +971-4-295 3456;
Fax: +971-4-295 1027;
Cell: 050-245 7153
E-mail: nadia@batespangulf.com

© Press Release 2006