(Dubai) Yellow Hat, the Middle East's first auto accessories superstore, is giving away tickets to the finale of the five-round Grand Racing season on April 11 and 12, 2008.
All customers who buy Dhs 100 worth of products from the Times Square Yellow Hat superstore will receive an invite to the Grand Dubai Racing Event at the Autodrome, which has a total prize purse of Dhs11 million.
One of the top events on the racing calendar, former world champion Jacques Villeneuve will take star billing, battling luminaries such as Jean Alesi, Johnny Herbert and Matthias Lauda. Local hero, Shaikh Hasher Al Maktoum, will be taking part, while Team ACI has drafted former Formula One driver Pedro Lamy to add to the occasion.
And 27 year old Californian driver, Sam Zian, who has been in Dubai since 2003, will drive a Yellow Hat sponsored Honda S2000 in the race.
He said: "This is the first step for Yellow Hat in automotive sports in the region and I am delighted to be driving for Yellow Hat during this high profile race."
Graham Markwick, Yellow Hat's general manager, said the offer is a show of commitment to the region's motor racing scene.
He said: "This exciting offer for our customers and our sponsorship of Sam Zian are both examples of our commitment to all things car-related.
"As we expand throughout the Middle East it is important that we are seen at the forefront of competitions of this caliber and sponsorship of a locally-based driver with the professionalism and experience of Sam Zian is a perfect fit for raising Yellow Hat's profile."
Yellow Hat is one of the world's largest chains of auto accessory superstore and service centres, with over 500 stores throughout Asia.
Founded in Japan in 1961, Yellow Hat boasts a turnover in excess of $ 1.1 billion through offering a huge range of quality car products at affordable prices in a superstore format.
Stocking thousands of different products from hundreds of manufacturers around the world, the superstore offers products including car audio, alloy wheels and tyres, navigation systems, car mats, seat covers, air fresheners, cleaning products and suspension technology. As a one-stop-shop for all auto accessory needs, Yellow Hat also offers installation and service facility for all the products on sale.
Customers can discover many of the products offered in-store by visiting www.YellowHat.ae, where a colourful and easy to use website is constantly updated with stock and special offers.
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For more information, please contact:
Pascale Haddad
Tel: +971 50 778 1714
Email: pascale@ambercomm.ae,
© Press Release 2008
