Company's first time at prestigious event
Presents the latest in Xerox Global Services
Dubai, February 28, 2007 - For the first time, Xerox Emirates has participated in the Middle East IT Service Management (ITSM) Conference, which took place recently at Dubai's Metropolitan Palace Hotel. In its fourth year, the annual event brought together leading industry professionals from across the globe to discuss the latest developments in ITSM. Xerox Emirates conducted a presentation focusing on Global Services, specifically "Why are IT Outsourcing the Office Output Environment." The company, an IT solution partner of the conference, also had a presence in the main exhibition area.
Tim Gould, Xerox Global Services, global accounts and alliances and partnerships director in the Middle East and Africa, and worked for Xerox developing market operations, has conducted a presentation during the conference, where he highlighted on the Organizations that don't measure their document expenditures and have no idea what amount of revenue is being spent on documents needs. He also emphasized on that Outsourcing is a perspective, that is not really understood but one which can contribute to IT Operational Excellence with significant money savings, improved efficiency & enhanced productivity.
"There are many reasons for us to be enthusiastic about our participation in this conference," said Belal El-Banna, Marketing Manager, Xerox Emirates. "This is a rapidly developing field, so it's extremely important for us to keep up with the innovations and insights of industry leaders. And, of course, it's an honour for us to be able to participate in an event that attracts such a high calibre of professionals. A secondary but equally important role of a conference like this is to meet up with your peers, to network or just bounce ideas off each other."
The 2 -day conference featured a wide range of case studies, presentations and workshops, conducted by professionals from the Middle East, the US, Asia and Europe. A key aim of the conference is to foster developments and improvements in all areas of IT Service Management. Participants shared insights into such areas as aligning IT with business strategies, establishing IT governance to ensure corporate agility and Service Oriented Architecture. The event also covered the identification and management of IT risk, and provided cutting-edge information on ITSM frameworks.
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About Xerox EmiratesEstablished in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and offers the latest and most advanced range of office equipment in the Middle East. Xerox Emirates wide range of digital products and innovative services has positioned the document company as the market leader in providing document solutions throughout the UAE and the Middle East. From the desktop to the production department to the enterprise, Xerox Emirates has the richest product and service portfolio - copiers, printers, fax machines, scanners, software, digital printing and publishing system, supplies, turnkey document management and outsourcing services; all backed with world class support and unmatched customer service. The high standards maintained by Xerox Emirates were officially recognized in 1996 and again 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award. In addition Xerox Emirates is the proud winner of the Sheikh Khalifa Excellence award and the ISO Award for Quality. Xerox Emirates also provides to customers consulting services to define the best approach to implement a solution and represents worldwide Xerox partners such as Documentum & Kofax. It has also launched Xerox tools like DocuShare and Flowport to better share knowledge in organisations.
Agency Contact:
Nizar Aridi
ASDA'A Public Relations Dubai,
UAE
Tel: 00-9714-3344550
Email:n.aridi@asdaa.com
Xerox Contact:
Belal El-Banna, Marketing Manager
Xerox Emirates,
Dubai,
UAE
Tel: 00-9714-3525885
Email: belal.el-banna@xerox.ae
© Press Release 2007
