Agreement with Xeratek Document LLC will further expand its reach in the UAE SMB market

Dubai - U.A.E, June 14 2009 - Xerox Emirates, the market leader in Document Management, Technology and Consulting Services today announced the appointment of Xeratek Document Solutions LLC as its first channel business partner in the UAE for the selling Xerox products including hardware, software and other consumables.

The appointment of Xeratek Document Solutions LLC is seen as Xerox Emirates' first step into the indirect channel marketing model. As part of the agreement Xeratek will offer the most comprehensive range of Xerox solutions to fit any business requirement which include products that copy, print, scan and fax, stand-alone copiers or networked multifunction devices either full color or black & white, along with the complete portfolio of Xerox genuine supplies.

 "This is our first foray into the indirect channel marketing model and we are glad to have partnered with Xeratek, in the UAE", said Andrew Hurt, General Manager at Xerox Emirates. "This is a strategic alliance which will help us expand our reach into the market with the wide range of products and solutions offered by Xerox. We are relying on Xeratek to address the needs of all small and mid-market businesses in the UAE."

Andrew added, "Partnership is a powerful tool and now more than ever we can use it to achieve better business results in the local market. Our alliance with Xeratek is in line with our global strategy 'partner or perish', which holds immense importance especially given today's challenging economic conditions. Moving on we will be focused on strengthening and growing tactical partnership with local business houses." 

"Xeratek today offers one of the most comprehensive ranges of Xerox products and consumables and together with Xerox Emirates our aim is to address the complex IT business challenges of our customers. Our go-to-market strategies are jointly developed to help drive revenue and enhance customer successes and experience", said Alex Marr, Managing Director at Xeratek Document Solutions LLC. "Expanding market reach is one of the key criteria to survive in today's challenging economy. Our team at Xeratek has over 25 years of combined industry experience and we work closely with our customers to provide them with a cost effective solution that will augment their business results and position us as a trusted document advisor to all our customers."

Xeratek along with Xerox Emirates will provide all their customers in the UAE with the widest selection of products and services. With this agreement Xerox has just commenced a long journey in the indirect business marketing channel and moving forward plans to establish new strategic alliances to cater to other specific products and solutions.

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About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award as well as the Sheikh Khalifa Award in 2006.  Xerox Emirates is also ISO 9001:2000 certified for the Quality Management System which supports the Service and Logistics Operations.  Xerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results.  For further information on Xerox Emirates, visit www.xeroxuae.com

Contact Details
Name: Samer Renno   
Title: CEO/Managing Director  
Agency: Renno Communications Group
Telephone: 971 50 9561516
Email: samer@rennocg.com

© Press Release 2009