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Mall's retail offering grows even wider with grand opening of renowned French chain store, Monoprix
Doha - Doha Festival City, the largest entertainment, retail and hospitality destination in Qatar, managed and operated by Al-Futtaim, officially opened its doors to the public early April, and is now home to the largest Monoprix Hypermarket outlet worldwide. The renowned French retail chain's store, which boasts of more than 35,000 high-quality goods within its 7,000 sqm location, opened its doors to the public on Friday, April 14.
Revolutionising the perception of hypermarkets, Monoprix has introduced a concept that creates a variety of dedicated in-store experiences for its clientele. From restaurants, to a dedicated candy section, clothing and electronics, kitchen gadgets and organic food items, aiming to modify the consumer’s retail experience.
The new Monoprix outlet, the second in Qatar, is unique in many ways. It has an extensive range of locally known brands - including the widest range of fresh items from local farmers. Bringing its own French heritage to Qatar, the store also includes an authentic French bakery, MCrust, and an impressive 'La Cave à Fromage', which is stocked with a wide selection of the finest international cheeses. Popular International brands also appear across the store including Kusmi Tea, Kitchen Aid and Smeg.
Trevor Hill General Manager of Doha Festival City Mall said, “After many months of anticipation, we are tremendously proud to finally welcome the public to our world-class destination and to Qatar’s largest Monoprix outlet. Introducing some of the best names in leisure, retail and hospitality and this holistic mix is sure to become one of the must-visit destinations in Doha with the ultimate shopping experience.”
The huge crowd that gathered to celebrate the opening was happily surprised with the wide range of dining options the store had to offer. Apart from the already popular Monoprix Fish M Fish, SaladM and MCrust, the new store also has an MGrill, MPizzeria, and Crepe M Waffles. Prepared with fresh ingredients and cooked right in front of the guests, these restaurants will definitely satisfy its visitors.
Speaking at the soft opening of the French hypermarket at Doha Festival City, Mr. Sebastien Farhat, Monoprix’s Regional General Manager, said: “We are delighted to announce that our newest and largest outlet is now open. We want the people of Qatar to experience the extraordinary world of Monoprix and enjoy every bit of it. This is not just a supermarket, it is a world of its own where you can shop, eat and unwind.”
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About Doha Festival City
Doha Festival City, the first retail mall in Qatar for Al-Futtaim, celebrates the best in entertainment, retail and hospitality. With a gross building area of 433,000sqm, and a Gross Leasable Area of 244,000 sqm, the QAR 6.5 billion mixed-use development will include the biggest mall in Qatar and one of the largest entertainment and retail developments in the Gulf.
Doha Festival City is a destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment– from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” - Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” - created exclusively for teens and adults, the park delivers an immersive digital experience.
Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut, including Harvey Nichols and Monoprix. As a ‘Smart Mall’ it offers innovative digital options to enhance consumer experience and is easily accessible and offering 8,000 smart parking spaces. The project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in early 2019.
For more information visit www.festivalcitydoha.com
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector. www.alfuttaim.com
About Monoprix
Founded in 1932, Monoprix is a renowned French brand offering the best of food retailing along with clothing, household items, perfumes, gift items and more. While Monoprix is present in around 85% of all French towns, its international presence is also growing through acquisitions and the development of international franchises, notably in the Middle East and North Africa.
In Qatar, Monoprix was introduced in 2013 and is represented by the Ali Bin Ali Group. The French retail chain has two stores in the country – West Bay and Doha Festival City. Reflecting the company’s ambitious plans for the country and region, Monoprix opened its largest hypermarket in the world at Doha Festival City recently. Along with the outlet at Palm Towers, West Bay, the new store offers a wide range of products and introduces a concept that creates a variety of dedicated in-store experiences for the clientele.
© Press Release 2017
