World's first zero-watt monitors now shipping - without price hike

Order books already bursting for eco-friendly monitors featuring zero-watt power save mode

Dubai, UAE, September 21, 2008 -The world's first monitors to feature power supplies that automatically switch off completely in power-save mode start shipping today. Developed in-house by Fujitsu Siemens Computers, the leading European IT provider, the revolutionary new power-saving technology goes on sale in the SCENICVIEW Premium Line ECO range.

Since Fujitsu Siemens Computers announced the zero-watt monitor concept, advance orders running into the thousands have been received from customers across the EMEA region. The first zero-watt monitors are now coming to market as scheduled.

Patent-pending zero-watt power save technology means the new SCENICVIEW ECO monitors draw no power when not in use - as the DC power converter shuts down completely. This is a first, because monitors in standby mode normally continue to draw between one and six watts of power. The Eco mode is enabled by default. The display includes a switching element in the power supply, controlled by the PC. When the monitor powers down, it triggers the power supply to totally disconnect from the mains. When the PC next sends output to the monitor, a small electrical pulse restores display power. This function works with analogue and digital monitor outputs.

Reducing European Union-wide power consumption through the adoption of electrical goods that use zero watts in standby mode would save an estimated 35 Terawatt hours per year according to the German Federal Institute for Materials Research and Testing (Bundesanstalt für Materialforschung)* - while the EU Stand-by Initiative reports estimates that stand-by power accounts for about 10 percent of the electricity use in homes and offices of the EU Member States**.

"When it comes to electricity demand management, small changes quickly add up," said James Governor, Principal Analyst at RedMonk, "So it's great to see Fujitsu Siemens Computers create a monitor that consumes no power when it's not in use."

Both new Fujitsu Siemens Computers SCENICVIEW ECO monitors - the 20-inch P20W-5 ECO and the 22-inch P22W-5 ECO - are Premium Line models, meaning that they are feature-packed in addition to their green credentials. Both monitors ship with an enhanced ergonomics stand, providing users with unrivalled levels of control over the height of the monitor, which can even be lowered almost to desk level.

The ECO monitors also introduce DisplayView AutoBright functionality, an automatic brightness control that adapts monitor brightness in harmony with ambient light, offering power savings during operations of up to an additional 30 percent as well as reducing eye strain. When maximum brightness is needed, the new units pump out an impressive 300 cd/m².

With graphics capabilities of up to 1680 x 1050 pixels, the new ECO monitors do not scrimp on display sizes, either - while a 5 millisecond response time ensures crisp, sharp graphics and no screen artefacts. Thanks to HDMI interface support, the screens are also ideal for working with high-definition graphics.

In September, two more models will join the zero-watt monitor line-up: the 24-inch and 26-inch models.

Dr Joseph Reger, Chief Technology Officer at Fujitsu Siemens Computers, played a key role in the development of the new zero-watt technology, and comments: "Over the last year we have heard a lot of 'greenwash': unsubstantiated marketing claims about how new IT products are doing their bit to protect the environment. Today, with the introduction of these two new monitors, Fujitsu Siemens Computers is doing more than just talking about Green IT. We are delivering products that are truly greener than any other monitor on the market, bar none - both in standby mode AND in operation - and without a price premium, too.

"The overwhelming amount of public interest in - and pre-orders for - this range of monitors shows that there is pent-up public demand for IT products that are truly eco-friendly," adds Dr Reger. "The fantastic consumer response inspires us as we develop further products under the Green IT design philosophy."

The SCENICVIEW ECO model monitors are available to order immediately, in all countries across EMEA. Prices start at EUR 419 for the 20-inch model.

-Ends- 

About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT Infrastructure Provider with a strategic focus on next-generation Mobility and Dynamic Data Center products, services and solutions. With a platform and services portfolio of exceptional depth, our offering extends from notebooks through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with Infrastructure Services extending coverage approximately 170 countries worldwide. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. The company is a pioneer in providing environmentally conscious technology and processes, throughout the lifecycle of each product, and is a member of the Climate Savers Computing Initiative and Green Grid organizations. To meet stringent international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.

For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com, for Corporate Social Responsibility please see www.fujitsu-siemens.com/aboutus/sor/index.html.

Picture material is available at: http://www.fsc-mediaserver.com/ms/go.cfm?itemid=25496&jumpfactor=6

* BAM, http://www.bam.de/

** Source: EU Stand-by Initiative, http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative.htm

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© Press Release 2008