Dubai: Cold weather and rain in the UAE in recent weeks have been a boost to one business sector – those selling trendy warm jumpers and waterproof clothing.
Temperatures in March have dropped to unusual lows of 2.6 degrees celsius and have combined with storms and showers for unique weather patterns across the emirates.
But with clear skies at night people still want to eat outside and enjoy time with family and friends, meaning an increased demand for jumpers and jackets.
Johnny Bowen, from outdoor clothing company Great British Outfitters, said year on year figures for the first quarter of 2019 against 2018 show an average increase of around 26% percent in the range of those items.
And he added that in the past three weeks there has been a surge in sales of rainproof jackets to the UAE.
Mr Bowen said: “We have built sales to the UAE for many years as there is a great demand for British clothing which is classically designed and rooted in tradition.
“But often the sales come when people from the UAE are going on holidays where the climate is colder. This year we are seeing them buy jumpers and jackets to wear in the UAE and we have had some really interesting chats with customers about this. With the rain on top of that it has been really unusual.
“Last week we put free delivery on orders to the UAE for more than 1000 AED and it’s been great for business.”
Seven Media,
PO Box 211692, Dubai, United Arab Emirates
Seven Media,
PO Box 211692, Dubai, United Arab Emirates
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