A new value - added service to reward its loyal customers
United Arab Emirates - Western Union Financial Services Inc., a worldwide leader in money transfer services, has launched the 'Western Union Gold Card' - a loyalty program created to reward frequent Western Union customers in the UAE with a number of valuable benefits including discounts and free phone time.
Customers who send money using their Western Union Gold Card will be rewarded with points based on the destination of the transaction. These points will automatically be credited to their card account.
Customers who gather 50 points or above on their cards will be entitled to valuable vouchers. Earning over 125 points, customers can exchange these points for a discount on future transaction fees, starting from AED 17/- or alternatively, free domestic / international phone time starting from 15 minutes.
The Western Union Gold Card makes sending money to loved ones easier and more rewarding than ever. Western Union Gold Card consumers can now save time by using a shorter and simpler money transfer send form, as standard details will be stored on the card. It is open to any Western Union customer to apply for the Western Union Gold Card free of charge at any agent location and immediately start earning points with every transaction made in the UAE.
Jean Claude Farah, Regional Vice President, Middle East, Pakistan and Afghanistan, Western Union Financial Services said, "With the Western Union Gold Card we wish to clearly demonstrate the added-value Western Union strives to offer its customers. We believe that it is a great way to reward our loyal customers with new valuable benefits, as well as an attractive way to encourage new users."
"With over 280 agent locations in the UAE, customers can be sure to have access to Western Union's fast, reliable and convenient money transfer service. We encourage all our customers to enroll in the program and start receiving their rewards. For more information on this service, they can always call our toll free number in the UAE on 8004851." Farah added.
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About Western Union Financial Services, Inc. and First Data
First Data Corp. (NYSE: FDC) is a leading provider of electronic commerce and payment solutions for businesses and consumers worldwide. Serving 4.1 million merchant locations, 1,400 card issuers and millions of consumers, First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes credit, debit, private-label, smart and stored-value card issuing and merchant transaction processing services; money transfer services; money orders; fraud protection and authentication solutions; check guarantee and verification services through TeleCheck; as well as Internet commerce and mobile solutions. Western Union and its subsidiary, Orlandi Valuta, together make up one of the world's largest money transfer networks with approximately 233,000 Agent locations in more than 200 countries and territories. The company's STAR Network offers PIN-secured debit acceptance at 1.7 million ATM and retail locations. For more information, visit www.firstdata.com.
For further press information please contact:
Khalil Majdalawi
Tel: (971) 4 2951177
Fax: (971) 42951188
E-mail: khalil@tamra-c2.com
© Press Release 2005
