Four day fashion event brings ultimate decadence to Dubai
Dubai, UAE - The Bride Show Dubai is set be the most decadent yet, showcasing truly remarkable products - from gold and platinum false nails, a cupcake wedding dress and Swarovski encrusted mirrors and cake stands, to couture Valentino, Elie Saab and Ungaro gowns straight from Europe.
Kicking off on 23rd April 2008, The Bride Show Dubai will welcome more than 30,000 visitors to an exhibition where the most extravagant and exclusive items can be bought. For those who want hands that dazzle, they can find bespoke nails that are hand-crafted from hallmarked 18 carat yellow gold, white gold or platinum and embellished with diamonds, sapphires, rubies and emeralds.
Made by Xiva Jewels, the retail price starts at approximately AED7,000, the nails are the ultimate luxury purchase. While the average set costs around AED45,000, some VIP bespoke platinum sets, littered with sparkling diamonds, have recently topped AED140,000.
For those who prefer their 'bling' on their walls, Crystal Temptations will be offering a range of extravagant and bedazzling Swarovski encrusted mirrors, bringing glam and glitz to home décor. The company also produces a range of cake stands, to give your wedding dessert the maximum impact, which retail from AED16,000 onwards.
The bridal wonders don't stop there. For fiancés who are still girls at heart, Sprinklez Cupcakes provides perfectly formed individual treats to suit any wedding guest's preference. Showing off their tasty eatery, the Dubai-based company has created a wedding dress made entirely of creative cupcakes. The dress has to be seen to be believed and is on display in Hall two of the Dubai International Exhibition Centre.
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Ladies who are searching for the perfect wedding gown will be spoilt for choice when they visit Cecile, the team straight from Cologne, Germany, who are bringing the best brand names from Europe, including Valentino, Ungaro, and Manuel Mota Pronovias, exclusively to Dubai. The largest bridal centre in the world, renowned for dressing famous actors and members of Royal families around the world, will have more than 200 dresses on hand at the largest bridal exhibition in the Middle East.
Visitors on the last day of The Bride Show, 26th April 2008, will be treated to a full catwalk bridal procession when Tijan Trading displays haute couture for the whole family. Twenty 'mini models', aged 1 to 16 years old, will take to the catwalk to showcase the baby, infant and teen ranges which will culminate in the finale wedding march, including seven bridesmaids and of course, the bride herself. The end result is sure to inspire audience members who are planning their own big day.
"We want our visitors to have fun at The Bride Show Dubai," said Daphne Cota, Exhibition Manager of The Bride Show. "While brides-to-be will have a one-stop-shop for everything they need for their big day, they will also find some really unique items that can make their wedding even more special and truly an event to remember."
More than 400 exhibitors from 13 countries will be featured at the exhibition, showcasing everything from wedding gowns and international haute couture fashion to jewellers, florists, photographers, and travel destinations.
In addition to the shopping opportunities, The Bride Show Dubai will host 20 fashion shows from local and international designers demonstrating their eagerly anticipated collections as well as the creations devised by the finalists of the prestigious Swarovski Young Designer Awards.
Exclusive discounts and daily competitions will be taking place and one lucky visitor will win the grand prize of a luxury honeymoon package.
Women's Healthcare and Al Bayt Al Arabie, an Arabian home show, will run alongside The Bride Show Dubai at the Dubai International Exhibition Centre from 23rd to 26th April 2008.
The Bride Show Dubai is open daily from 2.30pm - 10.30pm; entry fee is 10dhs per person per day. For more information, visit www.thebrideshow.com.
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Editor's Notes
The Bride Show is organised by the Institute for International Research (IIR) and part of the world's largest human capital company, Informa Plx, a FTSE-250 company and also the world's largest organizer of exhibitions, conferences and training courses. IIR Middle East is the Dubai based regional office of IIR, annually managing over 500 conferences and events in addition to 12 major international exhibitions.For more information please contact Sietske Meerloo on +971 (0) 4 4072487 or sietske.meerloo@iirme.com.
For more information, please contact:
Anya Leonard/ Lindsay Johnston
Total Communications
Tel: +971 4 336 9909
Fax: +971 4 336 9905
Email: anya@totalcompr.ae / lindsay@totalcompr.ae
© Press Release 2008
