Dubai, UAE; 27 February, 2012: wasl Asset Management Group ('wasl'), the largest real estate management company in Dubai, has officially launched the first phase of wasl square, its new community development in the heart of Jumeirah which includes townhouses, apartments and retail space.

Commenting on the launch, Zainab Mohammed, General Manager Property Management Department at wasl Asset Management Group, said: "We continue to deliver projects through the economic cycle supporting Dubai's development programme and are proud to be launching wasl square in the heart of one of the most desirable parts of the City. Given its exceptional location and range of modern accommodation and retail outlets, I am confident wasl square will quickly become a vibrant community and one of the most sought after places to live."

wasl square is an integrated community development located in Jumeirah on the corner of Al Wasl Road and Hadiqa Street, with direct access to Sheikh Zayed Road. It is within walking distance to both Safa Park and the beach, creating an ideal location for families and individuals looking for convenience, accessibility and lifestyle amenities.

Zainab added: "We saw very strong interest in wasl square from people looking for modern property options in the Jumeirah area. As per our strategy to diversify our properties portfolio, we planned this project to fill the gap in the market for modern and luxury accommodation. Dubai's diverse population and the differing life style requirements amongst the various groups is what prompted us to develop wasl square, a project unlike any other in our portfolio."

Further information is available at wasl's customer service centre, or by calling 800-wasl or visiting the wasl square website at: http://waslsquare.wasl.ae.

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About wasl LLC
wasl LLC, an asset management group, was established by Dubai Real Estate Corporation (DREC) in 2008 to manage its various operations and  its investments in the real estate and business sectors. The group currently encompasses three subsidiaries including wasl properties, wasl hospitality and Dubai Golf.

Set up to strengthen Dubai's success and to actively secure its future growth objectives for, wasl Asset Management pursues a vision 'to value and be valued by our stakeholders'. The group aim is to achieve this objective by creating a legacy of trust and respect, acting as a responsible corporate entity, and as a platform for innovation in asset management.

The word 'wasl', which means 'connection' in Arabic, is symbolic of the strong relationship the group shares with its stakeholders. wasl was the original name for historic Dubai and represents its profound link to the past, its present rapid evolution as a strategically located global hub and vision for the future.

wasl properties manages wasl's extensive residential and commercial asset portfolio of over 25,000 residential and commercial properties within the Emirate of Dubai. wasl properties provides a full range of property management, facilities management and call centre operations providing CRM services to tenants.

wasl hospitality's portfolio currently comprises seven hotels with over 2,200 rooms. These hotels currently managed by Starwood and the Hyatt  include prime centre city hotels and residential apartments such as the Hyatt Regency, the Grand Hyatt, Le Meridien Dubai and The Fairway and  the  resort and spa properties such as The Park Hyatt Dubai, Le Meridien Mina Siyahi Beach Resort and Marina and The Westin Mina Seyahi Beach Resort and Marina.

dubai golf (www.dubaigolf.com) manages the UAE's two leading international golf destinations - Emirates Golf Club and Dubai Creek Golf & Yacht Club. Together, these golf clubs boast three championship golf courses including the famed Majlis the venue of the Dubai Desert Classic Championship.  In addition, Dubai Golf offers professionally run golf academies, a luxury marina, nine internationally renowned restaurants and a host of recreational facilities.

For further information, please visit our website (www.wasl.ae), or contact:
wasl Asset Management Group
Ahmed Ali Al Sheryani
Tel: +971 4 313 9211
Email: alsheryani@wasl.ae

Brunswick Group
Dina Samhout
Tel: +971 4 446 6283
wasl@brunswickgroup.com

© Press Release 2012