Kuwait; March 31, 2013: As a part of Warba Bank's commitment to develop its employee's skills, six of the bank's employees received Customer Relationship Management (CRM) certification in collaboration with the Institute of Banking Studies. Given the importance of this program that was offered by the Institute of Banking Studies, six top employees having a direct relationship to deal with Warba's customers (front liner) participated in the month-long program proving their professionalism in dealing with customers. This initiative is part of the bank's vision to give its employees the necessary and specialized trainings and courses in order to deliver outstanding customer service and serve the bank's customers and orientations.
On this occasion, Mr. Anas Yousef Al Ateeqi, Chief Human Resources Officer, Warba Bank, said: Warba Bank believes that investing it it's the development of staff is a real investment. We collaborated with the Institute of Banking Studies to enroll the banks staff in the program of Customer Relationship Management. This shows the extent of our commitment to continue development and our ongoing interest in providing the expertise and scholarship for our staff which will form their career professionally. He added: "This achievement demonstrates our full trust in the Institute of Banking Studies and its ability to provide the best global levels of training. I am pleased to extend my sincere congratulations to all employees on their success in this program, and wish them further success in the future."
The Customer Relationship Management program focuses on the perception of participants to the concept of development, and the importance and dimensions of customer service as one of the areas of excellence in the banking business. It also develops the participants' understanding of the methods of identifying and satisfying customer needs. It further helps the participants' to understand the selling basics, in addition to familiarizing them with the problems of sales and complications related to the sale. It deepens their knowledge of customer purchasing behavior, and provides them with the skills and behavior and other methods to service the client.
AL Ateeqi said: "We take pride in our employees and we believe that they will utilize their experience and skills to develop the bank's operations, and work on providing superior services to our customers." He added that employees are the foundation upon which the bank is built and they will keep providing the best products and services of Islamic Banking within highest standards of quality.
Al Ateeqi stressed Warba Bank will keep participating in specialized workshops and courses both locally and globally in a variety of training curricula to deliver high levels of professionalism and skill to keep up with the Bank's strategic orientations.
Al Ateeqi concluded saying: "Warba Bank places a lot of importance on its cooperation with the Institute of Banking Studies. Referring to the professional development and refining the skills of staff is at the forefront of the bank, which will reflect positively on the level of service offered by the bank to its customers."
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About Warba Bank:
Warba Bank, an Islamic bank established by virtue of Amiri Decree, was officially registered in the Central Bank of Kuwait's list of Islamic banks on the 5th of April, 2010. The state of Kuwait, represented by Kuwait Investment Authority (KIA), owns 24% shares of the bank while the remaining 76% of shares, fully subscribed by the government, have been equally allocated among all Kuwaiti nationals. Warba Bank offers a range of customized Sharia-compliant services and solutions which are available through the banks three divisions of Retail, Investment and Corporate Banking. Branching out in five strategic locations, Warba Bank has over 150 employees.
For media information, please contact:
Nadin Al Alami / Alaa Youssef
ASDA'A Burson Marstellar
Tel: 00965 22901571/ 2/ 3/ 4/ 5
Fax: 00965 2290157
Email: nadin.alami@bm.com / alaa.youssef@bm.com
© Press Release 2013
