Doha, 26 October 2011 - W Hotel & Residences, coolest style icon for Doha, is welcoming the Starwood Hotel Group's very own SPG TV film crew to Qatar from 27th October to 3rd November. 

SPGTV (Starwood Preferred Guest TV) will be filming W Doha's passion points for those in the know - hand-picking the entertainment, design, fashion and epicurean delights to be had in Doha's favourite hang-outs.

Edgar Vaudeville, PR and Events Manager of W Doha, said : "SPGTV's film will provide the coolest inside track on Doha, featuring inspiring local artists and fashionistas, as well as stylish designers that have created the city's stunning skyline.  A W Insider will give their take on the local scene and the trendiest places to try in town.  SPGTV will also be capturing the high spots of the Doha Tribeca Film Festival and its world première of 'Black Gold', the region's first international blockbuster.  This will be the guide to end all guides and highlight the 'wow' factor of W in Doha."

Viewers of SPGTV in the rooms and suites of 1,000 Starwood Hotels all over the world, will be amazed at what Doha can offer the savvy traveler.  They will follow Doha's first fashion blog, Nomad, on its tour of the best local design shops.  Local fashion designers will talk about what inspired their creativity and their collections will be on view.  SPGTV will feature extravagant after parties at W Doha and showcase DJ Bouji from W's fabled DJ Lab tour, who will be in town. 

Katara Cultural Village will be one of the many locations where the film is being shot. Nestled by the sea, this historical architectural landmark embodies Qatar's history and ancestry.  Bringing the future and the past into the present, Katara will appeal to viewers as a triumph of design.   Then the camera will turn on the Souq Waqif, enchanting visitors with its snapshot of past heritage and how local buildings used to look.  Down to the waterfront, the film will then pan to the Museum of Islamic Art, Doha, a shimmering white shrine to art by the sea.

Fashion next, a tour of the luxurious Pearl - Qatar, with its abundant open-air promenades, water features and sidewalk seating for dining alfresco, to see its glamorous indoor designer shopping plazas.  Sunset sipping cocktails on board a luxury yacht will be an iconic image that sums up Qatar's most breath-taking landscape.

Luxury brands in fashion and food will feature in this film guide as a key to Qatar's future industries.  A visit to VCUQ (Virginia Commonwealth University Qatar) will reveal where the fashion designers of the future are being groomed for success.  Even W Doha's own W by Night fashion Collection by award-winning VCU graduate, Selina Farrooqui, will be on show.

W appeals to today's stylish traveler with epicurean adventures to savour, that provide an escape from the everyday to the fantastic that its guests crave.  W Hotels is an innovative, contemporary, design-led lifestyle brand with 37 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow."  Each hotel offers a unique mix of innovative design and passions around food, fashion, music and entertainment.  W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous nightlife experiences, stylish retail concepts and signature spas. 

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About W Doha Hotel & Residences:
W Doha is a leading-edge, contemporary lifestyle experience with a complete service offering, including 260 guest rooms including 42 suites, and 138 W branded Residences. To experience W's approach to B&F (Beverage and Food), W Doha features three stylish bars for guests to mix and mingle including the signature W Living Room experience; Wahm, a modern poolside lounge, and Crystal Lounge, a sleek, fashionable spot where guests can sip cool cocktails and groove to the latest world beats. In addition, W Doha boasts three signature restaurants offering French gourmet gastronomy at La Maison du Caviar and modern fusion cuisine at Spice Market and Market by Jean-Georges, both concepts created by three-star Michelin Chef Jean-Georges Vongerichten. W Doha's latest luxury outlet is chic hideaway W Cafe, an eclectic coffeehouse serving up W's newest slice of serenity with delectable desserts and mouth-watering cup cakes. W Doha offers the signature Bliss® Spa, New York's hottest spa to unwind, Alexandre Zouari hair salon from Paris to bring the signature Parisian flair and glamour to Doha and Teuscher Chocolates of Switzerland from Zurich, all introduced in the Middle East for the first time. W Doha is conveniently located in the West Bay of Doha on the Qatar peninsula, providing easy access to Doha's world-class shopping destinations, pristine beaches and water sports facilities, first-class greens of Doha Golf Club, and scenic Corniche waterfront district. www.whotels.com/doha.

About Starwood Preferred Guest®

Starwood Preferred Guest® is the award-winning frequent traveler program which includes such distinctive hotel brands as Sheraton® Hotels and Resorts, Four Points® by Sheraton, W Hotels®, aloftSM hotels, The Luxury Collection®, Le Meridien®, elementSM, Westin® and St Regis®. The SPG collection encompasses more than 1,000 hotels and resorts in nearly 100 countries- from private, overwater bungalows in Bora Bora to 14th century Venetian palaces on the Grand Canal and more. Our mission is simple - to provide members with access to exceptional experiences at amazing hotels and resorts across the world.

The SPG® program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999.  By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travellers, and a significant competitive advantage for Starwood.   For more information about Starwood Preferred Guest please visit SPG.com or call (877) - STARWOOD. 

For more information, please contact:
Kamal Nasrallah/ Joann Kharma/ Allison TuffreyJones
ASDA'A Burson-Marsteller, Qatar
T: +974 4 4351 113
F: +974 4 4351 511
E-mail : k.nasrallah@asdaa.com / j.kharma@asdaa.com / a.jones@asdaa.com

© Press Release 2011