Redesigned car. At a redesigned price.

Dubai, UAE 18 May 2011 - Volkswagen Middle East launches the all-new, redesigned and restyled Jetta, following the car's great success around the world with already over 9.6 million units sold.

The all-new Jetta is an ideal choice for everyone who desires a German designed, impressively styled saloon that is comfortable, safe and yet affordable.  Volkswagen not only redesigned the specifications and appearance of the new Jetta, but also redesigned the price starting from 69,900 SR*, making Volkswagen automotive excellence more accessible to people in the Middle East.

The all-new Jetta is 4.64 meters long and delivers a superior class of compact sedan that combines a modern dynamic design, encompassing clear precise lines and athletically muscular surfaces, which gives the saloon an image of timeless elegance and styling, and extends the offering of Volkswagen models available in the region.

"The new Jetta is an exciting addition to the Middle East with prices starting from 69,900SR," commented Stefan Mecha, Managing Director, Volkswagen Middle East. "It's in a class of its own and combines German engineering and performance, safety and comfort in a whole new look. We have taken best in class technology and innovation to a different level in order to produce our best Jetta ever. With the all-new Jetta, we are offering a car in the Middle East that will add a new dimension of quality to the saloons of the compact class. Volkswagen has a clear growth strategy in the Middle East for the sedan category, and the new Jetta is the first of the new models to be launched in the region."

The all-new Jetta sports a 2.0 litre petrol engine, producing 85kW/115 bhp, in addition to a 6-speed automatic transmission gearbox. Larger and more comfortable, sustainable and dynamic, the designers and engineers have also crafted the interiors of the five seater down to the last detail. 

"The extended wheel base of the all-new Jetta has enabled a rear seating layout that is significantly more comfortable, especially for families. Compared to the previous model, leg room has now increased by 6.7cm to 96.7cm," explained Mecha.

The all-new Jetta is available in three configurations; Trendline, Comfortline and Comfortline Plus+.

The Trendline model is the entry level into the world of the Jetta. When it comes to safety it offers six airbags, safety-optimized front headrests, separate daytime running lights, front 3-point belts with height adjustment and seat-belt tensioners, automatic hazard lights on hard braking, ABS with braking assistant and remote control central locking. Exterior features of the Jetta Trendline include such details as 16-inch steel wheels and electrically adjustable and heated door mirrors. Inside, the Jetta has been transformed with more rear passenger leg room, a multi-function display, RCD 310 sound system with CD player and eight speakers. Passengers will travel in comfort with the climatic air conditioning and a glove compartment complete with a cooling system for those hot summer months.

The next level up, the Comfortline has distinguishing features such as chrome accents on the radiator grille and 16-inch, 5-spoke "Navarra" alloy wheels. The model has a variety of details including automatic air condition "Climatronic" with dual zone climate control, which can be separately controlled, a multi-function leather steering wheel (3 spoke) with aluminium decorative inserts with an integrated MFD, radio and telephone. For added safety Comfortline also has parking distance control with acoustic warning signals at the front and rear of the vehicle, and an anti-theft alarm system.

The Jetta's most elegant upgrades are featured in the Comfortline Plus+ model. Beyond the features encapsulated in the Trendline and Comfortline, the Comfortline Plus+ sits on 17-inch alloy wheels ("Porto" type with ten spokes), has a keyless locking and starting system "Keyless Access" and front sports seats with partial leather seat covering, and electronically adjustable lumber support. The audio system is also highly sophisticated with an RCD 510 radio with a touch screen colour display, and a mobile device interface MEDIA-IN with ipod/iphone adapter cable.

"With the all-new Jetta, Volkswagen has developed affordable innovation in a saloon car, which is high-end, spacious, economical and efficient, and therefore will appeal to a wide audience in the Middle East," concluded Mecha.

-Ends-

For more information contact:
Caren Jochner
Public Relations Officer
Volkswagen Middle East
Tel: +971-4-204 5888
Fax: +971-4-204 5898
E-mail: caren.jochner@volkswagen.avme.ae

Joanne Taylor
Account Manager
Grayling Momentum
Tel: +971-4-390 1630
Fax: +971-4-390 4516
E-mail: joanne@graylingmomentum.com

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© Press Release 2011