VLCC launches 'Family Card' - preferential services and tariffs for entire family

AED2000 Family Card entitles services worth AED4000
Unique card can be redeemed by all family members

Dubai, January 11, 2009: In a step aimed at offering exclusive services to all members of the family, VLCC - the Middle East's premier beauty, scientific slimming and preventive healthcare brand - today announced the launch of the unique VLCC 'Family Card'.

The VLCC 'Family Card' offers preferential services and unprecedented discounted tariffs at any VLCC centre across the UAE.

The card, available at a cost of AED2000, will entitle the users a range of beauty services worth AED4000 at any centre. The services also include body composition analysis, counseling, weight loss, cardio exercise sessions, face-firming treatments and hair grooming services.

The card, valid for six months from the date of issue, is redeemable by all members of the family and the savings are applicable on the retail selling price.

Announcing the introduction of the innovative concept, Sandeep Ahuja, CEO, VLCC International, said: "VLCC is pleased to introduce the 'Family Card' in the UAE. The one-of-its-kind card offers a unique opportunity to all family members to experience the exclusive bouquet of services from VLCC at preferential rates. Our loyalty card, coupled with our world-class range of services, extends unbeatable value to our patrons."

VLCC's approach is to provide unique solutions - a holistic and scientific approach in addressing the mind and body, and oriented towards transformation. The VLCC approach focuses on longer term solutions that address the core of the problem rather than just its outward manifestations.

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About VLCC:
Starting as a single centre in New Delhi in 1989, VLCC is today India's leading chain of health, beauty and fitness centres to become an over AED 245 million business. Widely recognized for its scientific weight loss solutions and therapeutic beauty approach, it offers services over a quarter million square feet of retail space across nearly 150 centres in 70 cities across India and the UAE.

Established as the leader in the Indian beauty, health and fitness industry, VLCC is today regarded as an authority in the business of wellness. Having pioneered the concept of complete well-being, both inside and outside, VLCC has further integrated into product and brand extensions -- VLCC Personal Care range of products (www.vlccpersonalcare.com) and VLCC Institute (www.vlccinstitute.com).

For further information, please contact:
VLCC centres in UAE:
Mezanine Floor,
Al Dana Centre,
Al Maktoum Street,
Diera,
Dubai:
+971-4-2347870

Spinneys next to BurJuman Centre,
Dubai:
+971-4-3599552,
+971-4-3599577

Sheikh Zayed Road,
Dubai:
+971-4-3218008

Mirdiff,
Uptown Mirdiff Mall,
Dubai:
+971-4-2884880

Khalidiya Junction,
Abu Dhabi:
+971-2-6814771

Crescent Tower,
Buhaira Corniche,
Sharjah:
+971-6-5566228

12 and 13, Al Qusais Building,
Near Spinneys Qusais,
Dubai: +971-4-267 8611

Toll Free: 800-VLCC (800-8522)

Please visit our website: www.vlccinternational.com