Manama, 23 December 2015

VIVA Bahrain, the Kingdom's most innovative telecom provider, announced its strategic partnership with "Shop Bahrain", paving the way for VIVA customers to enjoy a number of special and exclusive benefits throughout the duration of the festival.

"Shop Bahrain", held for the second consecutive year, aims to mirror the Kingdom's position as an accessible and welcoming destination for families and visitors from across the region by providing a distinctive shopping experience filled with special offers and entertainment. The festival, held from December 24th 2015 until January 23rd 2016, boasts a 30-day celebration of the Kingdom's heritage, hospitality and tourism offering for the entire family.

VIVA Bahrain customers will be entitled to a number of benefits and privileges throughout the duration of the festival. For every BD10 spent in participating retail stores and shopping malls, shoppers will receive four points against each Bahrain Dinar.

Commenting on the partnership, VIVA Bahrain CEO, Mr Ulaiyan Al Wetaid, said: "The strategic partnership with 'Shop Bahrain' is in line with our overall vision to support programs that encourage the economic growth and national economy while offering added-value to VIVA customers."  

"We will also be hosting one of the main attractions which is 'VIVA Shop & Skate', offering a unique experience for shoppers along with fun-filled family activities in an open air venue located outside Al Aali Shopping Complex," he added.

Further commenting on the announcement, Shop Bahrain Project Director, Nawaf Al Koheji said: "We are pleased to partner up with one of the largest telecommunications companies in the Kingdom. We hope that this partnership is renewed in the future editions of the festival. We also hope that events hosted this year will gain admiration from all shoppers and participants locally and regionally."

For more information about 'Shop Bahrain' and its varied activities, please visit the festival's official website www.shopbahrain.com

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About Shop Bahrain
Shop Bahrain is the Second Edition of the Bahrain Shopping Festival, an initiative developed by Tamkeen to strengthen the partnership between the public and private sectors in order to stimulate the retail and tourism industry in the Kingdom. The festival, featuring a number of events and activities, aims to attract shoppers from the Kingdom and neighboring countries - offering them a unique shopping experience focusing on family festivities. The inaugural edition of the festival launched last year under the name of "Bahrain Noor El Ain" to energize the retail and tourism sector in the Kingdom.

About VIVA Bahrain
VIVA Bahrain is a fully owned subsidiary of the Saudi Telecommunications Company (STC) and launched its commercial services in March 2010 with the aim of transforming the telecommunications landscape in the Kingdom of Bahrain. Backed by unrivalled experience, knowledge and vision, VIVA boasts one of the largest and most diversified sales and payment networks of customer touch points in Bahrain. This includes a comprehensive retail network, a user-friendly web portal, 23 retail outlets and over 400 payment channels in addition to its products and services through a distribution channel with over 3,400 outlets spread across the country.

For more information, visit www.viva.com.bh

For press inquiries, please contact:
Shaikha Seyadi
Senior Media Relations Executive
TRACCS Bahrain
Tel:  +973 17 592008            
Email: shaikha.seyadi@traccs.net

© Press Release 2015