First in a series of planned Dubai & regional expansions

Dubai, UAE, 5th January 2009: Virgin Megastore opened its sixth store in the UAE this festive season, at the Walk in Jumeirah Beach Residence. In addition to its collection of CD's, DVD's books Multimedia and games, this store also includes Virgin Boutique, Virgin Kids and Virgin Stationery sections. The new Virgin Megastore is located in Rimal 1, Plaza Level.  

"Jumeirah Beach Residence is becoming an increasingly popular location, not just for home-owners and tenants, but also shoppers and people who come out here for a nice stroll, meal or just for coffee. It's just the right choice for Virgin Megastore to be present with this unique offering of a complete entertainment experience," said Elie El Massih, Marketing Manager  Virgin Megastore. "Virgin Boutique addresses a non-age specific market for people who want gifts, gadgets, funky accessories and collectibles. Virgin Kids addresses the youth market with toys, figurines, collectables, t-shirts and product-related items which complement our original core offering of CD's and DVD's. "

Virgin Megastore today has six stores in the UAE and seven across the rest of the region including Kuwait, Jordan, Egypt, Qatar and Bahrain with further plans to open more stores in the UAE and Bahrain.

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About Virgin Megastore:
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavor.

© Press Release 2009