Dubai, United Arab Emirates, 11 October 2007: The traditional backpack has transformed into a fully-integrated, digitally- enhanced, techno-fashion item and Virgin Megastore this week is the first to launch what is known as the 'Skullcandy Link Streetpack' in the Middle East region.
The pack allows wearers, to operate cell phones and iPods from its straps, making a rummage to locate personal gadgetry a thing of the past.
Elie El Massih, Marketing Manager, Virgin Megastore says, "With consumers' increasingly go-go lifestyle, backpacks need to look hip yet be as functional as possible and be able to accommodate and incorporate a host of ever-changing gadgetry."
"Thanks to a panel of buttons on the straps of the Skullcandy backpack, a wearer can switch between listening and controlling their iPod and answering cellphone calls through speakers and a microphone embedded into the shoulder straps", says Hady Kobeissy, Product Manager, Virgin Megastore.
"Additionally, backpacks provide a padded laptop compartment and beverage 'camel pack', with space to spare for any other activity-related necessities," Kobeissy adds.
The Skullcandy backpack lends itself to a plethora of activities including hiking, biking, skateboarding, camping - just about any outdoor activity imaginable - and, with this in mind, the inventors have designed the bag out of water resistant material making it that much more versatile.
"We constantly search for the best international innovations to add to our wide range of product, catering to the different needs of our varied consumer base. The Skullcandy backpack lends itself to the needs of traveling business people, to outdoors fanatics or school kids and university students, running between classes, "adds Elie El Massih
"Whether on a skate board, boat, aeroplane, train or horse, Skullcandy allows for seamless transition between phone calls and music."
To complement Skullcandy backpacks, a series of compatible headphones is also available in various models, types and colors at Virgin Megastore.
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About Virgin Megastore:
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavor.
For media enquiries, contact:
Emilie Loivet
Buchanan Middle East
Mob: +971 50 881 9313
Fax: +971 4 369 8556
emilie.loivet@buchananme.com
© Press Release 2007
