Viktor & Rolf's much sought-after women's line will now be available at prices most fashionistas can afford. A one time collection designed by the Dutch designer duo and produced by H&M will be available at approximately 250 selected H&M stores in 24 markets worldwide from November 9th. A collection of 35 pieces will be offered for women. In addition, Viktor & Rolf created this season's most wanted accessories.
"It looks simple, but it never is with Viktor & Rolf. There are plenty of hidden details for the wearer's private pleasure. Subtle and ingenious in a graphic and very modern way", says British fashion editor Charlotte Stockdale.
The Viktor & Rolf collection, displayed separately at H&M stores, contains a complete wardrobe of tailored pieces, casual pieces and party clothes. The designer duos' unmistakable wit and craftsmanship is expressed with a love theme.
The look is modern couture meet deluxe sportswear: tuxedos for men and women, cocktail dresses and sweatshirts and jeans.
Colours are rich forest green, raspberry red, black, nude and grey for ladies, and black, dark green, grey, and off white for men. Materials are pure wool or cotton for tailored pieces, wool or silk for dresses, wool or angora for knitwear and cotton for sweatshirts and jeans.
"Viktor & Rolf for H&M suggest a number of opportunities, for customers as well as for the designers and H&M. This is a clever collaboration. Firstly, H&M presented superstar Karl Lagerfeld, then Stella McCartney, who is just right for their target group and now; the challenge. Viktor & Rolf are cherished within the international fashion crowd but still a little bit unknown outside it. This will put an end to that", says Tim Blanks at Style.com.
Price range:
Women's silk satin dress: KD 29 / 349 AED
Women's jeans: KD 21/ 279 AED
Women's tuxedo blazer: KD 29 / 349 AED
Women's tuxedo trousers: KD 17 / 229 AED
Women's sweatshirt: KD 14 / 179 AED
Women's shoes: KD 29 / 349 AED
Men's cotton shirt: KD 14 / 179 AED
Men's jeans: KD 17 / 229 AED
Men's tuxedo: KD 69 / 899 AED
Men's sweater: KD 14 / 179 AED
Men's brogue shoes: KD 34 / 449 AED
*The Viktor and Rolf collection for men is only available in Dubai at this time.
Please click on the link to see film material about the creative design process:
Windows Media
mms://qstream-wm.qbrick.com/00416/00416_3340_1_wis_l.wmv
QuickTime
rtsp://qstream-qt.qbrick.com/00416/00416_3340_1_qts_l.mov
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For more information, please contact
Ayman AlSaleh,
Bates PanGulf PR,
ayman@batespangulf.com
tel +971 4 295 3456 Ext. 317
mobile +971 50 210 0202.
Payal Sharma,
Bates PanGulf PR
payal@batespangulf.com
tel: +00971 4 295 3456 Ext. 305
mobile +971 50 231 7578
Press pictures can be downloaded from www.hm.com.
© Press Release 2006
