02 April 2011

Gargash Motors has future plans for Valvoline NextGen in UAE

Valvoline has a long history of industry breakthroughs: from inventing the engine oil category to introducing Valvoline MaxLife, the first high-mileage oil. Now, Valvoline is changing oil again. Valvoline is setting the standard with Valvoline NextGen, a new motor oil made from 50 percent recycled oil. Using only the highest quality recycled base oils along with Valvolines award-winning breakthrough proprietary formula , it delivers superior engine protection thats better for the environment than oils made without recycled content.

"We are constantly looking for ways to bring the highest-quality motor oil products to consumers." said Sam Mitchell, President of Valvoline. "NextGen takes advantage of our technology and expertise in a formulation that uses recycled oil and provides the Valvoline quality and performance our customers expect and demand."

The current state of technology makes it possible that oil can be re-refined (and reused). Supplemented with Valvolines award-winning proprietary formula, NextGen provides optimal protection which is better for both your engine and the environment. Furthermore, this new and exciting product exceeds all industry standards and has received the 2010 Society of Automotive Engineers (SAE) Environmental Excellence in Transportation Award for reduced emissions.

Currently, this product is being launched in the U.S. only. However, Valvoline does have future plans to introduce this environment friendly motor oil in the Middle East.

Gargash Motors, Valvolines distributor partner is certain that UAE is ready for such an innovative product. Being a forward thinking nation, UAE has already introduced many initiatives towards reducing environmental impact. Adopting a product such as Valvoline NextGen would further boost UAE's march towards sustainability.

Not just governments but individuals too can contribute to protecting the environment. For a better understanding, videos have been uploaded on YouTube. Everyone is encouraged to look at why it is important and how recycled oil is renewed to exacting standards to ensure that engines get nothing short of the best motor oil.

What Happens to Used Oil? (http://youtu.be/Vc2iFpf1Rug)

NextGen Quality & Impact (http://youtu.be/gXdkCxEeYwM)

Valvoline NextGen Motor Oil is, without doubt, the choice for those who pride themselves on doing things right.

FAQ

An innovation prompts innumerable questions. Some of the most crucial ones answered-

Is recycled oil better for the environment?

Yes. Recycling motor oil prevents used oil from contaminating the soil and water. Recycled oil also uses 56% fewer resources compared to oil made without recycled content.

Will using recycled motor oil void my manufacturer's warranty?

No. All major car manufacturers have approved the use of recycled motor oil that is properly certified by the American Petroleum Institute (API). Valvoline NextGen recycled motor oil carries and exceeds all API certifications.

Is Valvoline NextGen Recycled Oil just dirty oil that has been cleaned?

No. NextGen uses newer refining process just like crude oil refining. A multi-stage refining process removes contaminants and additives to create fresh oil that performs as good as new. Then special additives are blended to create motor oil with superior performance and protection characteristics compared to specifications. Valvoline has a rigorous quality control process to assure that NextGen is of the highest quality.

Why is NextGen only made from 50% recycled oil instead of 100% recycled oil?

Just like crude oil refining, re-refining of used oil creates base oils of different quality levels. And we select only those recycled base oils that meet our exacting quality standards. At this time, there is only enough of the highest-quality recycled base oils to make a 50% blend. We are continually working with oil re-refiners to generate more of the top-quality base oil, and we certainly hope to move the percentage of recycled base oils higher in the future.

Why doesn't Valvoline put re-refined oil in all your motor oil products?

Our estimates indicate that availability of the high quality re-refined base stock Valvoline requires to produce NextGen is limited. As supply of recycled oil increases, we'll continue to explore alternative formulations.

Is it safe to switch to NextGen if I have been using another motor oil?

Yes. NextGen delivers the performance you need and the protection you expect. It's reformulated to the highest standards.

Why did Valvoline decide to make NextGen motor oil?

Valvoline is constantly exploring ways to continue to innovate and deliver greater value to our customers. The combination of improvements in re-refining technology and our proprietary formula has allowed us to create a product that delivers 100% Valvoline quality in a product made up of 50% recycled oil. We are extremely excited about bringing a product to market that is better for the environment and great for your engine.

Are there any disadvantages of using recycled oil versus virgin crude?

None at all. With today's re-refining processes, quality is not compromised, and performance is assured. The only disadvantage of using re-refined base stock oil is limited availability.

-Ends-

About Valvoline:
Valvoline, a brand of Ashland Inc., has been serving motorists longer than any other motor oil. Valvoline has 140 years of experience under the hoods of cars and trucks. Over that time, the brand has become a trusted partner to those who place a premium on protecting their vehicles, continually bringing new innovations to the market. Valvoline-branded lubricants and chemicals, Eagle One automotive appearance products, and Tectyl rust preventives are available in more than 100 countries worldwide.

About Gargash Motors:
Gargash Motors & General Trading LLC is part of the Gargash Group - highly regarded for its corporate standing amongst the elite trading houses. Gargash Motors is the authorized distributor of Valvoline in the UAE for over a decade.

Press Release 2011