V. Five Continents Hospitality Group announces its participation at ATM, the leading tourism and travel exhibition in the Middle East taking place in Dubai from 2nd to 5th May 2011. This is the 3rd time V. Five continents participates at the prestigious travel trade show promoting the Group itself and the excellent facilities of its 2 existing and 22 forthcoming hotels that are all developed and will be developed according to the "Dry hotel concept".
Being an Abu Dhabi based company the Group will have a stand with ADTA that is created to provide an ideal platform for networking with travel trade-hospitality professionals and customers alike. Focusing on rebranding V. Five Continents intends to give a comprehensive view of its properties, expansion plans and strategy to new investors, travel agents, tour operators as well as business and leisure travelers alike. Aiming to be the premier operator of family oriented and business hotels throughout the Middle East and North Africa the rebranding process includes the reconstruction of marketing, sales and pricing strategies as well as raising brand awareness and boosting image in the region. As part of this strong process V. Five Continents Hospitality Group is searching for possibilities to invest in owned hotels in the UAE via its mother company to support the company's expansion and branding plan.
Established in 2007 V. Five Continents Hospitality Group operates 2 existing properties, namely, Khalidia Hotel apartments in Dubai and Mourouj Hotel apartments in Abu Dhabi. Both hotel apartments in UAE are superior value for money offering the most competitive budget hotel rates and exceptional Arabian indulgence in socially responsible atmosphere to make the cost conscious guests' stay memorable.
V. Five Continents has elaborated its expansion plan carefully, taking into consideration the current economic and financial situation. As part of this plan the Group focuses on the handover of a newly built 4 star hotel in Dubai, the opening of 2 properties in Egypt and Kuwait, and also placing emphasis on the launching of its 5 stars Palazzo properties.
Having said that, the Group currently manages the complete handover of ABC Arabian Suites, which is conveniently located in the business district of Dubai offering the discerning travelers a wide range of services and amenities that ensure maximum business productivity as well as memorable relaxation experience. The handover of the property begins Mid May including a complete rebranding process from renaming of the hotel to the reconstruction of its marketing, and sales strategy.
The Group places emphasis on the opening of its new hotel, Emirates Heights Hotel and Resorts in Egypt this year, and also on the preparation of the opening of its five stars property under the brand Ramada Plaza in Kuwait City, scheduled to open early 2012.
Slated to open in 2011 Emirates Heights Hotel & Resorts in Egypt will provide the guests with all of the personalized amenities and services that make their stay unforgettable including Golf course, 20 restaurants, Marina water park, internal and external ballrooms and a business and convention centre.
Located in Kuwait city on Al Salmiyah Road the 299 suits Ramada Plaza will be opening early 2012. With its royal, presidential suites and deluxe rooms the property will offer the discerning guests a delightful stay with warm Arabian hospitality providing exceptional recreation and business facilities including an exhibition hall, a business center, a conference hall, 2 ballrooms, 3 outstanding restaurants, a state-of-the art health club and an outdoor swimming pool.
V. Five Continents Hospitality Group also focuses on launching and managing more than 4 upcoming properties in the next 2 years under the prestigious Palazzo brand that is known about the wealth of experience in developing and managing all aspects of wellness and health oriented hospitality with distinctive lifestyle characteristics that is unrivalled and unforgettable.
"We are participating at ATM for the 3rd consecutive year. It will not only provide us with a unique opportunity to showcase the exceptional features of our already existing family and business oriented dry hotels but also to promote our upcoming properties. Our key focus this year is to work closely with the various local and international travel agents to help developing the business and leisure sector." commented Tarek Elsherif, Managing Director of V. Five Continents Hospitality Group.
V. Five Continent branded properties provide business and leisure travelers with a range of cost-effective, high-quality, high-value lodging options throughout MENA region always with unique flavour and tribute to local architecture and cultural traditions. Reflecting the heritage of Arabian culture through its emphasis on art, architecture and the surroundings, the services of the properties belonging to the group are all embodying exceptional wellness and health oriented hospitality. V. Five Continents brands are toward the inside of an extraordinary period of regional expansion to which represents an exceptional opportunity for developers and business partners.
-Ends-
About V. Five Continents Hospitality Group
Being the subsidiary of Emirates Associate Business Group ( EABG - one of the leading investment holding companies in the UAE) the Abu Dhabi - based V. Five Continents Hospitality Group is one of the most appreciated hospitality groups in the region. Focusing on Dry Hotel concept all of its hotels reflect the heritage of Arabian culture through its emphasis on art, architecture and the surroundings.
The group's portfolio includes owned and managed hotels ranging from luxury landmarks to cozy boutique resorts that are primarily located in major cities and resort areas and provide a culturally unique and relaxing ambiance particularly for those who want to experience the Arabian indulgence in a special environment and socially responsible atmosphere.
With its high profile properties - 3 in operation and 22 in the pipeline- the group aims be the Premier Operator of Family-Oriented Hotels and business hotels throughout Middle East and North Africa With a higher standard of excellence.
For further information on this press release or V Five Continents Hospitality Group please visit www.vfivecontinents.com or contact sectorMark Marketing Consultants FZLLC Team:
Eva Barna
Assistant Account Director
eva.barna@sectormark.com
M: +971 50 379 4281
© Press Release 2011
