'Philly' Cheesesteak Concept Will Expand in Dubai and Abu Dhabi
Dubai, UAE: Steak Escape, the US based quick service food chain which launched its Dubai operations in 2012 through HMS Steak Limited, is set to expand its footprint in UAE. HMS Steak Limited plans to open 10 new Steak Escape outlets across Dubai and Abu Dhabi over the next three years. Serving the Philadelphia style 'Philly' Cheesesteak sandwiches, Steak Escape serves 100% halal meat and vegetarian options, and is located in the Bay Avenue Mall in Business Bay. The menu bursts with appetizing choices ranging from the Grand Escape Steak Sandwich to the signature fresh cut loaded fries.
Ibrahim Shallal, Director, HMS Steak Limited which brought Steak Escape to UAE said, "The UAE's diverse cultural mix provides us the unique opportunity to promote Steak Escape's rich history of 'Philly' style food while adapting our offering to the region's epicurean traditions. In this context, the reception of the Steak Escape concept in this region has made us quite positive about the future. Our expansion plans are only the foundation of the growth we expect for the brand, as it begins to redefine the concept of freshly prepared, convenient, quality food-on-the-go."
HMS Steak Limited has signed a master franchise agreement with Escape Enterprises to bring Steak Escape to the UAE and Iraq. This agreement allows for a combination of corporate and franchise owned stores supporting each other within an extended network thus underscoring HMS Steak Limited's investment in the brand and its franchisees.
Founded in 1982 by Ken Smith and Mark Turner, originators of the Philly Cheesesteak sandwich Quick Service concept, Steak Escape now has more than 80 restaurants in the US and Mexico. With outlets already in Saudi Arabia and United Arab Emirates the brand will soon be launching operations in Iraq too. Steak Escape prides itself on the quality and freshness of the food, with customer service which is second to none.
Steak Escape maintains high standards at the restaurant with surprise quality checks assuring optimum performance from employees at all times. Additionally, they follow a 20 minute delivery system to ensure the freshness, original taste and presentation of the food is maintained when delivered to the customer, thereby scoring high on the satisfaction scale.
Mr Shallal added, "Our goal is to do it right and to do it better than anyone else."
The Steak Escape menu is diverse and offers enough variety and choices to satisfy most people. It includes signature Sandwiches, high-end burgers, grilled and chilled Salads, Smashed Potatoes, fresh cut fries and freshly prepared ice cold Lemonade. At Steak Escape you'll find 100% steak, whole white meat chicken breast, fresh vegetables, real cheese, fresh baked bread and fresh cut potatoes.
With a proven record and an established system since 1982 that is built on quality products and great tasting food, coupled with excellent local support from HMS Steak Limited, Steak Escape is an opportunity for investors and individuals who want to own their own successful business.
About Steak Escape
Steak Escape was founded in Columbus, Ohio, in 1982 by Ken Smith and Mark Turner and is regarded as the originator of the "quick serve Philadelphia Cheesesteak" concept. Escape Enterprises Ltd. was formed a year later and Steak Escape began franchising to mall sites, college campuses, airports and sports arenas. Today, the privately held company still specializes in genuine Philadelphia Cheesesteaks and operates in more than 30 American states with international operations in Mexico, Saudi Arabia and United Arab Emirates.
Each Steak Escape outlet is built on the ideal that the best way to treat customers is to serve them quality food that is made-to-order, freshly prepared right in front of them, in an atmosphere full of fun. The centerpiece of every Steak Escape is the grill. In addition to the Philadelphia Cheesesteaks, Steak Escape offers a variety menu with burgers, hot sandwiches including chicken and vegetarian, freshly cut fries, smashed baked potatoes and salads. Kid's meals are also available.
For more information, please visit our website www.steakescape.com or Facebook page https://www.facebook.com/steakescapebizbaydubai?fref=ts
McCollins Media
Monica Tomar
Landline: +971-4-4456848
Email: Monica@mccollinsmedia.com
© Press Release 2013
