BSH Strengthens Portfolio at Cityscape 2007
German Domestic Appliances Giant, Bosch and Siemens Hausgerate (BSH), which includes Bosch, Siemens, Gaggenau and Neff, today announced three major contract wins to supply major Gulf real estate developments.
A combined total of over 3,000 luxury apartments, including Iris Blue and Jumeirah Park in Dubai and The Pearl Qatar, will be fitted with Bosch and Siemens appliances over the next two years in deals worth over $US 15 million.
Jumeirah Park is one of the largest projects ever won by a domestic appliances firm in this region and the biggest project win in the history of BSH, which is one of the world's largest domestic appliances manufacturers.
BSH, which was the only domestic appliances manufacturer to exhibit at last week's Cityscape, is reaping the benefits of targeting the big real estate players with its high quality product ranges.
And as a result of Cityscape, BSH has received a number of enquiries from major Gulf-based developers to supply upcoming developments.
Heiko Fischer, managing director of BSH Middle East, says: "The project side of our business in this region is becoming increasingly lucrative for us, with our estimated market share for kitchen furnished apartments within the GCC at 20 per cent and growing. The drivers of this success are strong partnership and cooperation with Bosch and Siemens distributors in the region, who include Homewide LLC, Betterlife and Nasser Bin Khaled and Sons Co.
"We estimate every fourth real estate project in the Gulf is now a BSH customer and this is because most major developers are looking for reliable and high performance appliances to differentiate their developments in an increasingly competitive market.
"Our performance in the project side of business is blossoming as a result of the global expertise we offer, combined with the availability of our local sales and after sales teams. The key has been the flexibility and range on offer from our brands that caters for many developments being built to varying specifications. With 14 brands in total, we have the right appliances readily available for any given market.
"Cityscape has been a hugely successful platform for us and has helped gain exposure to more leading developers attracted to our Bosch and Siemens brands, with developers of highly exclusive developments focusing largely on our luxury brand Gaggenau."
As sponsors of the Cityscape 2007 Architectural Review Award, BSH's Gaggenau brand rewarded the outstanding achievements of architects, with the winners represented by two India-based architects. Presented by Heiko Fischer, the awards recognise excellence in architecture and design from emerging regions, including the Middle East, Asia, Africa and South America.
With sales in 2006 of over US$11 billion and a workforce totalling around 38,000, BSH Group is among the top three home appliance companies in the world measured by turnover and employees. Comprising more than 70 companies in over 43 countries, BSH has 45 factories worldwide.
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Notes to Editors:
Distributors for Bosch and Siemens are: Homewide LLC (Bosch authorised distributor for UAE), Betterlife (Siemens authorised distributor for Dubai) and Nasser Bin Khaled & Sons Co. (Bosch authorised distributor for Qatar).
For more media information, please contact Ian Hainey, Amber PR for BSH on +971 50 466 1368, ian@ambercomm.ae
© Press Release 2007
