Dubai, UAE: With the value of the global plant-based F&B market primed to almost double in the next five years, according to a report from Fortune Business Insights, Upfield, the world’s largest plant-based consumer packaged goods company, will utilise its participation at Gulfood 2020 to showcase its exhaustive range of plant-based F&B products and strengthen its presence in the North Africa and Middle East market with a growing appetite for meat-free and healthier food choices.
The Fortune Business Insights report states that the global plant-based F&B market is on track to reach USD7.38 billion in value by 2025, a soaring increase on its USD4.16 billion in 2017. Demand in the Middle East is on the rise, driven by a growing health-conscious population, and the trend will be amongst several explored at Gulfood 2020, from 16 – 20 February at Dubai World Trade Centre, under the theme ‘Rethinking Food’.
“Upfield’s command of the global plant-based F&B market and our history of innovation in this sector have earned our organisation a reputation as the authority on plant-based F&B. In this regard we have been rethinking food for decades,” said Reinier Weerman, General Manager – North Africa & Middle East, Upfield.
“The Middle East region is a vitally important market for us and it is extremely pleasing to see a trade show with the stature of Gulfood calling on the world’s F&B industry to rethink the approach to food as we all strive to provide enough safe, secure and sustainable food for a growing population that is becoming increasingly aware of the need to protect the planet.”
Upfield, has been pioneering innovation in plant-based alternatives for almost 150 years and is renowned for popular brands such as Flora, Rama, Stork, I Can’t Believe It’s Not Butter, Country Crock, Becel, and Blue Band, among others. The world’s largest producer of plant-based F&B products made a successful Gulfood debut in 2019, creating an instant impact and having attracted a range of clients from the Middle East and Africa with a strong focus on foodservice business, Upfield returns this year with the objective of engaging industry professionals including chefs, and foodservice operators, on the benefits of plant-based F&B solutions.
“Gulfood will give us the platform to engage with our target audience in the region’s foodservice industry and continue raising awareness of the health and nutritional benefits of plant-based F&B without compromising on taste.” added Weerman.
Upfield will be exhibiting at Stand C7-39, Power Brands Hall 7 at Gulfood 2020 from 16-20 February. For more information, visit www.upfieldprofessional.com
Products to be showcased at Gulfood 2020 include;
Dairy cream alternatives, including Rama Professional 31% Multipurpose and Rama Professional 15% Cooking; Oils, including Flora Frying Solution, Flora Corn Oil and Altis Olive Oil, which is Greece’s number one olive oil; Spreads like Flora Original Vegetable Spread, Flora Buttery Spread and Flora Portion Packs and Blocks including Rama Professional Baking and Cooking Blocks.
Upfield will also be showcasing its brand-new line of butter beater, cream cheese alternatives, beverage cream spray, chocolate sprinkles, and a new range of 100% dairy free plant-based Flora Plant Cream and Flora Plant Butter which was also selected to be displayed at The Gulfood Future Zone.
For more information, visit www.upfield.com
© Press Release 2020Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
