Amman, April 2012
Umniah announced signing a partnership agreement with Rotana, the leading producer and distributor of Arabic music. By virtue of the agreement, Umniah aims to enrich Arabic mobile content and offer its subscribers a unique listener experience through a number of value added services. The agreement was signed by Salem Al Hendi, President of Rotana Audio & Visual Group, and Ihab Hinnawi, CEO of Umniah, on 24th April, 2012, at the Four Seasons Hotel in Amman. The signing ceremony was attended by Firas Khashman, Vice President of Rotana Audio & Visual Group, both companies' management teams as well as a host of local media representatives.
Under the agreement, Umniah will enhance its value added services to include a wider range of ringtones and video clips, among others, and will enrich the content it offers to its subscribers, particularly youth. Umniah will also be the official sponsor of Rotana Café in Jabal Amman, allowing the Company to interact with visitors and keep them abreast with its latest products and updates. In addition, Umniah will participate in all upcoming Rotana functions in the Kingdom.
"Our partnership with Rotana emphasizes our sense of belonging to technology, youth and music. It comes in line with our interest in enhancing Arabic mobile content as we prepare to launch our high-speed Internet services. Rotana is a renowned Arabic music production and distribution powerhouse, and boasts an expansive music archive. We are proud to be Rotana's exclusive partner in Jordan and are confident that its long-standing experience will exponentially support Umniah in offering subscribers high-quality services with competitive features," stated Hinnawi.
In turn, Salem El Hendi, affirmed his company's interest in forming sustainable strategic partnerships with leading Jordanian companies and commended Umniah on its significant role in advancing Jordan's telecom sector. He also lauded the Company for the outstanding services it delivers to the local market and expressed hopes that the partnership with Umniah will significantly enrich Arabic content and provide subscribers with exceptional services.
Commenting on Jordan's leading position in the field of Arabic content, Hinnawi said, "We are proud of the prominent position that Jordan's ICT sector has reached on both the local and regional levels. The Kingdom's ICT sector has been one of the fastest growing sectors in the past five years and is the biggest supplier of Arabic content on the Web, where it contributes 75% of all Arabic content. This figure is considered a national accomplishment that motivates us to continue in this direction to not only maintain our current position, but to also strengthen it by improving our Arabic content, which is a matter that has become a top priority within the global ICT sector."
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About Umniah
A proven pioneer in one of the region's most competitive markets, Umniah established itself as the fastest growing telecom operator in a record period of time and is today considered customers' first choice for telecom services. Since the launch of its operations in June 2005, Umniah enforced a strong presence in the Jordanian telecom market due to a sound strategy that offers high quality integrated services, including mobile, Internet and business solutions, at highly competitive prices, while keeping abreast with sector developments and customers' various needs.
About Rotana Group
Rotana Group is the largest entertainment company in the Middle East and is headquartered in Riyadh, Saudi Arabia. The Group is owned by His Royal Highness Prince Al-Waleed Bin Talal, who recently partnered with News Corp which is owned by Robert Murdoch. Rotana Group is also the Arab World's largest record label with the majority of Arab artists signed under it. It runs several television channels, and owns the biggest music library and radio network in the region. Furthermore, Rotana owns an international events association, an entertainment magazine, and a chain of cafés distributed across the Middle East. Rotana Group boasts the highest growth rate for its mobile channels in the MENA region, the most prominent of which fall under contracts signed with Mobinil in Egypt, Du in the UAE and now Umniah in Jordan.
www.rotana.net
This press release has been distributed by Bidaya Corporate Communications on behalf of Umniah.
For more information or assistance, please contact us at:
Tel: +962 6 5692008/9
Fax: +962 6 5692007
P.O. Box: 930391, Amman 11193, Jordan
E-mail: media@bidayacorp.com
© Press Release 2012
