- Community-focused retail concept in the heart of the community
- Serving the needs of the local neighborhood
UAE - aswaaq celebrated the launch of its latest 4th “Mart” branch in Mirdif precisely in Mirdif Park Center on the 24th of April 2017 which increased the number of its total branches into 13 branch. ‘Mart’ is a trademark owned by aswaaq, a local brand and one of the most recognized and trusted retailers in the UAE. Specially developed to serve the needs of the local neighborhood, the Mart will provide residents with a high quality selection of produce and fresh essentials, including daily groceries, fresh meat, fruits and vegetables.
The new “Mart” branch was developed to meet the variant needs of the local society in Mirdif by providing its people with a high quality and a wide range of its daily food products and consumables. aswaaq is investing in the field of food safety to protect its customers and provide them with safe consumption, and has gained HACCP accreditation. Moreover, “Mart” Mirdif Park Center is located in the heart of Mirdif where many people are living in the area which reflects the company’s 2021 strategy to be closer to its customers plus it’s the biggest Mart branch in size which equals to 7500 square foot to grant the shopper’s comfort in shopping and provide them with a free home delivery.
In an initiative to raise the spirit of social responsibility and the unlimited support to the government initiatives, aswaaq hosted Mr. Rashed Almarzougi the official speaker for People of Determination from Community Development Authority as the guest of honor in the Grand Opening along with Mr. Yousuf Sharaf the CEO pf aswaaq and Mr. Affan Alkhoory Deputy CEO of aswaaq.
An inspiring and convenient retail store in the heart of the community, the new Mart at Mirdif Park Center will address the need for top quality services in one of Dubai’s growing neighborhoods. The launch of the new Mart reflects aswaaq’s 2021 strategy to bring its services even closer to customers living across the UAE.
“We are very proud to announce the launch of the new aswaaq store in Mirdif Park center, the latest Mart in the aswaaq portfolio,” says Affan Al-Khoori, Deputy CEO of aswaaq. “As with all of our stores, marts and community malls, the new Mirdif venue is true to the aswaaq philosophy, bringing our services even closer to the community, providing residents with the highest quality products and level of services to fulfill their needs, and make their lives easier.”
Over the next five years, aswaaq is creating tailor-made retail solutions which are designed to address the differing demands of each community by considering each individual neighborhood’s unique identity. The company plans to open approximately 50 more supermarkets and marts across the emirates, as well as 23 community malls.
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About aswaaq:
Envisioned as a world-class retailer in the region, aswaaq is a pioneering local brand delivering top-quality in a friendly shopping environment. aswaaq owns and operates several small- and medium-sized community malls, in addition to supermarkets and marts that sell high-quality produce, food and consumer goods.
aswaaq malls are located at the heart of large communities, with supermarkets surrounded by retail shops that meet the diverse needs of shoppers. aswaaq supermarkets also provide online services with home delivery. aswaaq’s loyalty program Wafa provides upto 10% cashback on monthly purchases, in addition to several other benefits and offers enjoyed by program members of 195 nationalities.
Supporting entrepreneurship and Community initiatives are two of aswaaq’s main pillars. Nearly 30% of aswaaq outlets within the community malls have been leased to members of Dubai SME. ‘Fils for Charity’, which allows customers to donate the remaining fils to charitable organisations, is among its most successful initiatives. In addition, Endowment initiative by allocating a % of its private label demonstrates aswaaq dedication to support the local community and ited focus on corporate social responsibility.
aswaaq is HACCP, ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007 certified. In 2009, aswaaq won a bronze Design Lion at the Cannes Lions International Advertising Festival. In 2013, aswaaq was awarded the Dubai Quality Appreciation Certificate and ranked 12th among Best Companies to Work For in the Middle East. For 2014, 2015 and 2016, aswaaq has been voted a Superbrand.
aswaaq currently owns and operates seven community malls and nine supermarkets located in Nad Al Hamar, Al Mizhar, Al Warqa, Al Rigga, Al Sufouh, Umm Suqeim, Al Bada, Al Barsha South, and Mirdif, in addition to Three marts in Hatta, Greens and Al Barsha I.
For more information about aswaaq, please visit its official website on: www.aswaaq.ae
© Press Release 2017
