UAE company unveils $1.5 billion 'Secure Our City' global campaign

Dubai: Secure Cam IT Solutions has announced the launch of a major campaign to equip more than 1.5 million buildings worldwide with security camera solutions. The global campaign was launched at the Armani Hotel in Burj Khalifa today.

The company also announced plans for regional launches worldwide over the coming months.

The first phase of the campaign will be rolled out across 13 countries starting with the UAE and India.

“Our idea is to secure at least one city in every country by the end of 2025. We plan to install a maximum of 10,000 cameras in each city. The total cost of the project is estimated at around US$1.5 billion,” explains Rijoy Thomas, Chairman and CEO of the Abu Dhabi-based Secure Cam IT Solutions.

Established in 2014, Secure Cam has been providing security solutions across the GCC and has since been working with more than 1000 large- and medium-sized corporates.

“The idea is to facilitate a happy, secure and peaceful life for the residents, thereby promoting various other ecosystems to flourish. The UAE is a perfect example of how a secure environment has resulted in economic prosperity. Our aim is to take the UAE story to the rest of the world. ‘Secure Our City’ emerged from this thought and we are very happy to launch this from Dubai, a city that is considered one of the safest in the world,” says Thomas.

"Everyone has the right to safety and we are committed to protecting you. ‘Secure Our City’ aims to fulfil our dream of a safe, secure and protected world for everyone," he adds.

Secure Cam has launched an online portal where users from across the world can login and register their request for a free camera to be installed in their buildings, provided it is not already connected with a CCTV system.

“We want to ensure that the facility is provided to a building that has not yet been secured,” says Emil Jose, Chief Operating Officer, Secure Cam.

If an individual, or a group of individuals feel that their building or complex would benefit from the addition of a CCTV system, they simply need to log on to http://securecamitsolutions.com/register.html and fill out a registration form. Once the number of requests from a region reaches 500, Secure Cam will deploy a trained team of security professionals to install all relevant hardware and software, free of cost.

While the initiative itself relies on the end-to-end request of individuals, Secure Cam will also be seeking to collaborate with governments, allowing for a smoother installation process.

“We have already established partnerships with local agents and representatives for phase one of the project along with an inventory ready and prepped for installation,” he adds.

The countries short-listed for installation for phase one includes Saudi Arabia, Egypt, India, Sri Lanka, Pakistan, Bangladesh, The Philippines, Malaysia, Indonesia, Russia, Holland and Australia in addition to the UAE. The second phase will focus on installations across other countries in the MENA region.

“We are encouraging government participation and hope to work jointly with local officials to further the cause for residents’ safety. We want to emphasise that Secure Cam is providing the security service completely free of cost,” says Ahmed Sarour Al Marar, Business Partner at Secure Cam.

The system will be allotted a two-year warranty period for hardware, and the company will provide a service contract for one year.

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© Press Release 2018