Riyadh: Powder, the region’s clean beauty destination, is launching its online shopping platform in Saudi Arabia on September 23rd, coinciding with Saudi National Day.

Powder launched in the UAE in 2018 to offer customers access to the best products in skincare, haircare, and wellness, as well as luxurious, clean cosmetics, with the intention of enhancing, rather than concealing, one’s natural beauty.

"Our purpose is to help our customers feel authentically beautiful. Through education, on the ‘The Edit’, and transparency in ingredients, we offer our customers unbiased advice to empower them to make choices that are right for them. The last few months has demonstrated that wellness and self-care are top-of-mind for our consumers and we are seeing a rise of conscious beauty consumers in the region. Customers have great appreciation for clean beauty and cosmetics and we believe that now is the perfect time to enter the Saudi Arabian market, “said Ayat Toufeeq, Cofounder of Powder.

Beauty shoppers in Saudi Arabia will be able to get their hands on a number of lust-worthy clean brands recently launched on Powder. These include super Instagramable, collagen-infused natural selfcare treats formulated with moisturizing natural oils from KNC Beauty and sheet masks from ISNTREE, Korea’s go to skincare brand for natural ingredients, sourced ethically and bottled in recyclable packaging. Powder also recently debuted EVY Sunscreen Mousses which are formulated with patented medical skincare technology and feature a superior protective barrier that enhances the skin’s natural defenses and offers long-lasting UVA and UVB protection.

With over 25 global niche and luxury boutique brands to choose from, Saudi shoppers will now be able to discover and shop the latest launches from the comforts of their home.

To celebrate the launch, customers in the Kingdom will enjoy free shipping until the end of October.

Customers who register on the website will also receive a 10% discount on their first order.

Powder: Clean, effortless beauty on your own terms.

For more information on new brands products available on Powder visit https://powder.ae/  

-Ends-

For media enquiries:
Amina Grimen
amina@powder.ae 

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