MANAMA: Consolidating its presence in the GCC region, Al Islami Foods, a leading halal food producer in the Middle East, today announced its re-launch in Bahrain and distribution agreement with the International Agencies Co. Ltd in press conference held here in Bahrain today.
The launch and new distribution partnership is part of Al Islami's 'BIG 5' expansion plan across the Middle East and international markets
The International Agencies Co. Ltd (Intercol) will market and distribute Al Islami Foods' range of premium halal products in Bahrain.
For Bahrain market, Al Islami's product range includes catering chicken, processed foods, frozen and fresh meat, cheese, vegetables, canned food, honey and dates.
Addressing the press conference Mr. Saleh Abdullah Lootah, CEO at Al Islami Foods, said: "The conventional interest-based economic system has faced a severe blow and drawn the attention of businesses to Islamic economic models that are based on the concept of co-operation and equality. Hence, the halal-food market, which is structured on these models. Al Islami Foods is one such success story of this system, which is grabbing greater attraction of the European investors as well. The strategic tie-up with the Intercol gives us a tremendous confidence of huge success of Al Islami products in Bahrain."
"Al Islami is one brand that is 100% halal and over the years we have proved to be consistent in maintaining high quality and our customers in Bahrain and around the world can be assured that only the best halal products are on the shelf.
"Answering the market demand for our products in the Kingdom, we are very happy to expand into Bahrain market. The synergy with Intercol will be beneficial for the local market as Intercol has a widespread distribution reach in all market segments in Bahrain, assuring an excellent service to customers and consumers of Al Islami Foods' products," added Mr. Saleh Abdullah Lootah.
To cater to the needs of the society, Al Islami also introduced its unique Al Islami Cart, 'on-the-go fresh delights every day' concept which offers fresh hot-dogs to the consumer in potential locations in Bahrain. The company welcomes Bahraini entrepreneurs to enter into franchise deals for Al Islami Cart.
Speaking about Intercol's partnership with Al Islami, Mr. Abdul Rahman Ali Al Wazzan, Director of Intercol said, "This is a very important partnership as we share the similar values. Al Islami products are of superior quality and it is one brand that has earned the trust of millions of consumers. I am sure that Al Islami products will soon become the favourite of the people of Bahrain. Al Islami now joins the wide range of popular products that are marketed and distributed in Bahrain by Intercol."
-Ends-
About Al Islami Foods:
Established as CO-OP ISLAMI in 1981 to cater to the growing demand for halal food in the Arab world, AL ISLAMI FOODS was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society.
Starting with its successful frozen chicken product line, CO-OP ISLAMI further expanded its operations to include processed meat.
In 1991, Dubai Co-operative Society's efforts were culminated by establishing its "CO-OP ISLAMI" meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the highly active producer of a variety of food products under the name "CO-OP ISLAMI.
In 2006, CO-OP ISLAMI was re-launched as AL ISLAMI in an effort to propel the company to new heights of success. Now, Al Islami products are considered as a quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region. www.alislamifoods.com
About Intercol:
Established in 1957, Intercol (International Agencies Co. Ltd.) is one of Bahrain's leading business conglomerates with a range of business endeavours encompassing IT, Telecom, Marine and Technical Services, Consumer Products, Healthcare, Insurance, Air & Sea Freight, Logistics & Warehousing, Advertising, Public Relations and Travel. For more information, please visit: www.intercol.com
Sunita Dourado
Media Coordinator
Intercol
Tel: +973 17 825757
Email: news@iaa.com.bh
Nasir Iqbal
PR Manager
Al Islami Foods
T: +9714-8853333
M : +971 50 4243076
Email: nasir.iqbal@alislamifoods.com
© Press Release 2009
