02 June 2011
Children from the Arab world will take part in the game with a winner to be crowned as the Ultimate Ben10 Super Fan

Dubai, UAE - Ben 10, the popular action-adventure boys' show, is to be brought spectacularly to life in a thrilling new game-show called Ben 10: Ultimate Challenge.  Commissioned by Turner Broadcasting, the series will be made by leading UK production company Twenty Twenty, who will make 120 x 22' episodes across 12 territories.

Ben 10: Ultimate Challenge will broadcast on popular kids' channel Cartoon Network, and is the first show in the smash-hit Ben 10 franchise to be outsourced to an independent producer.  All content in the new game-show will be inspired by the three Cartoon Network produced animation series - Ben 10, Ben 10: Alien Force and Ben 10: Ultimate Alien.

The game-show format will see kids tasked with Ben 10 general knowledge rounds, as well as physical and mental agility tests and an ambitious assault course. The Ben 10 themed set will be located in an 8000 square feet London based studio, and will be the location of filming for all 12 territories.

In addition to the Middle East, territories taking part in the exciting new game-show include the UK, Spain, France, Italy, Holland, the Nordic region, Hungary, Poland, Germany, Russia and Turkey.  Hosted by a different presenter in each territory, there will be one child from each of the 36 contestants in every region crowned the ultimate Ben 10 Superfan.

Ben 10: Ultimate Challenge marks the continued rise of the UK's number one rating action-adventure animation series, which has an accompanying best-selling merchandising line which has sold over 500 million products across EMEA.

The series will be Exec Produced by Daniel Marlowe, who worked on Big Brother for five years and Series Produced by Mandy Morris, whose credits include Dating in the Dark, My Camp Rock and Safari Eight.

Ben 10: Ultimate Challenge bolsters Twenty Twenty's kids TV programming credentials, following on from the likes of The Big Performance, The Sorcerer's Apprentice and Evacuation. Ben 10: Ultimate Challenge will be the producer's first studio-based, kid show. 

Michael Carrington, Chief Content Officer, Turner Broadcasting said: "Ben 10: Ultimate Challenge represents an exciting next step in the Ben 10 series franchise, and it's great to be working with Twenty Twenty to bring this ambitious project to fruition.  We're thrilled that Ben 10 has reached a point where it merits its own spin-off show based on the popular and much-loved series.  The show will be a fantastic way for Ben 10 fans across EMEA to pit their knowledge about their favourite hero against each other."

Tim Carter, CEO at Twenty Twenty comments: "Ben 10 Ultimate Challenge provides us with an exciting new challenge to produce our first studio format. We've gradually built our children's business over the past six years and this new show feels like a quantum leap forward in ambition and scale. It's a big prize for our children's team. Ben 10 is such a massive, creative and well-loved show for Cartoon Network, and we hope that this new format will be successful in attracting vast audiences across the territories."

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About Cartoon Network Arabic
Launched in October 2010 and broadcasting free-to-air 100% Arabic content across the entire MENA region, Cartoon Network Arabic delivers a wide range of international and locally-produced kid's entertainment with hit shows including: Ben 10, Powerpuff Girls, Dexter's Laboratory, Samurai Jack, Ben and Izzy, Freej and Fosters Home for Imaginary Friends.

The Arabic channel is the latest addition to the Cartoon Network channels available in over 22 languages, across 29 separate feeds, in 167 countries, in 248 million homes worldwide. Cartoon Network is operated by Turner Broadcasting System, Inc., a Time Warner Company.

Cartoon Network Arabic broadcasts via NILESAT 104 (Transponder 87 - Frequency 12437 MHz horizontal - 27.500MSym/s -¾) and BADR 6 (Transponder 1 - Frequency 11727 horizontal - 27500bps - ¾).

For more information please visit www.cartoonnetworkarabic.com.

For more information please contact:
Zeina Abou Jamra         
+971 4 4467714                                               
zeina.jamra@turner.com

Hala Saqqa            
hala.saqqa@hillandknowlton.com

© Press Release 2011