DUBAI, U.A.E., 14 June 2006: Trend Micro, Inc. (TSE: 4704, NASDAQ: TMIC), a leader in antivirus and content security, has announced that following the launch of its "Worry Free" Security Solutions designed for small and medium businesses (SMB), Trend Micro's Advantage Program for channel partners has seen huge uptake and the number of trading resellers has grown by 50 per cent.

The "Worry-Free" solutions have been specifically designed to fit the requirements of the smaller organisation, providing a solid security package that is easy to manage and maintain.  Small and medium sized companies require solutions that protect against a multitude of threats; however, owing to resource and monetary constraints they need this in an integrated package that enables one single installation with an easy-to-use interface and virtual support. 

"Trend Micro is entirely committed to helping the reseller channel to understand the opportunities provided by our 'Worry-Free' Security Solutions to their customers. The value proposition for partners is very strong and consequently a highly motivated channel is helping to maximise returns for all concerned," said Aldo Rimondo, vice president of Trend Micro EMEA marketing. "We would urge partners who have not yet seen the Trend Micro Advantage Program to take five minutes to review the benefits".

This growth in both trading and developmental partners has been due to both the simplicity of the solution backed up by a friendly channel program design to aid partners of all sizes. 

"Trend Micro has provided a complete set of go-to-market solutions that helps our resellers to understand how to sell these solutions effectively in the SMB marketplace. Now with the right solution, marketing messages and value proposition, we've seen a dramatic increase in the number of trading resellers and increased frequency of purchases," commented Nicholas Argyrides, General Manager of Logicom Dubai.

The fundamental components of the Trend Micro Channel value proposition for Small and Medium Businesses includes:

Easy to Use Solutions

Trend Micro Client/Server/Messaging Security for SMB: Protects PCs and Windows servers, and Microsoft Exchange servers against viruses and hackers in an all-in-one integrated defence that dramatically simplifies security management for businesses who demand a worry-free approach.

Free Technical Support

Resellers or their customers can access free technical support via either a business hours hotline or web portal, backed up by our network of Value Added Distributors in their respective country.

Free NFR Software

We provide our partners with a free NFR licence, intended as a sales tool to enable them to get a complete understanding of the simplicity of their products to help when they propose it to their customers.

Loyalty Rewards Scheme

Every sale of Trend Micro Worry Free Security solutions for SMB earns the respective salesperson with points that can be traded into Vouchers that can be redeemed at popular retail outlets.

Marketing Support

Trend Micro provide regular and consistent communication of product updates and releases, including sales guides, tools, demos and customer references.  A set of easily customised materials are available for partners to use in their own communications.

Training

A full programme of online, live webex and local workshops are delivered to ensure that our partners can not only understand our solutions, but also how to pitch and sell them effectively.

-Ends-

About Trend Micro Inc:
Trend Micro Incorporated is a pioneer in secure content and threat management. Founded in 1988, Trend Micro provides individuals and organizations of all sizes with award-winning software, hardware and services.  With headquarters in Tokyo and operations in more than 30 countries, Trend Micro solutions are sold through corporate and value-added resellers and service providers worldwide. For additional information and evaluation copies of Trend Micro products and services, visit our Web site at www.trendmicro-middleeast.com

For more information visit, http://www.trendmicroadvantage.com

Trend Micro and the t-ball logo are trademarks or registered trademarks of Trend Micro Incorporated. All other company or product names may be trademarks or registered trademarks of their owners.  Information is accurate time it was written and is subject to change without notice.

© Press Release 2006