Dubai, UAE, April 9, 2009: LG Electronics, a worldwide technology and design leader in mobile communications, are taking to the road to show off their latest designs and world wide award-winning technology. As part of a 40 day tour, the LG team will be parading their new handsets: the ice cream phone (KF-350), the cookie phone (KP-500) and the ultimate gossip phone (KS-360, guaranteed to keep users in the loop.

Each day from 9am to 6pm, people can visit the LG mobile team at Academic City to test out the new handsets, although it's open to everyone, not just the Academic City students.

Every week there is a competition, with the focus of last week on the KS360 Gossip Phone. The winner was the fastest finger to SMS. This week, which ends tomorrow, is the ice cream phone week - the KF350 - which will find the fastest ice cream eater, and next week is the cookie phone, the KP500, and cookie gaming will decide the winners there.

"We have conducted this road show last month in Knowledge Village and it was a great success," says H. S. Paik, President of LG Electronics Gulf FZE. "All three handsets created such hype among the public, all with its own special attractive features. Cookie was coveted, Gossip was interesting and Ice cream was delicious. All had their flavour appeal to different people."

The LG handsets have already shown themselves to be a top choice with the touch generation, who have chosen the Cookie KP500 for its full touchscreen and easy internet access.

The Gossip KS360 has been a 'model' model because of its cool colours, its QWERTY keypad for messaging and touchscreen dialling.

As for the KF350, there can only be one reason to call it the ice cream phone - it comes in colours of pistachio, white and strawberry pink. It also has large buttons for easy texting and video recording at 15 frames per second and FM Radio.

The KP500 Cookie weighs in at just 89 grams, has an internal 48MB memory and 350 hours of standby time, so that "ran out of battery" excuse could soon run out of steam.

The LG Electronics Roadshow runs until 16 April at the Academic City foodcourt area.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit ae.lge.com.

© Press Release 2009