Iconic Roman numerals and geometric motifs mark the outstanding array of fine jewellery

Dubai, UAE September 3, 2007 - Tiffany & Co., the foremost authority on luxury, introduces new pieces from its celebrated 'Atlas' collection. With its latest selection of elegant and dazzling jewellery creations, the highly respected luxury brand once again asserts its undoubted prowess as a jeweller of reckoning. The collection's perennial inspiration remains one of Tiffany's most celebrated features - the famous Atlas clock -- which graces the iconic façade of the Tiffany & Co. headquarters in New York. The memorable design is dominated by statuesque Roman numerals.

The Atlas collection is crafted in 18k yellow gold and white gold, in both matte and polished textures, with just the right sprinkling of diamonds. The result is an array of sophisticated jewels, from pendant chains, bangles, medallion pendants, charms bracelets to rings.

"Atlas remains one of Tiffany & Co.'s most popular offerings. Its jewels of contemporary elegance and stylish appeal will definitely create a strong impression among discerning jewellery lovers in the country. Versatility being one of the hallmarks of the collection, Atlas pieces can be worn to complement both day and evening wear. The collection presents prime jewels every woman would definitely love to wear," said Pegah Goldooz, General Manager of Tiffany & Co. in the UAE.

One of the most well-known collections from the world-famous design house, Atlas plays with several elements, foremost being Roman numerals and circles of various diameters, both of which are juxtaposed with geometric artistry. Perfect proportion comes naturally in this collection, as in all Tiffany & Co.'s extensive offerings. One discovers that a neat and stately row of Roman numerals, fenced closely on either side by horizontal lines, gets transformed into a very arresting and attractive bangle, in white gold and yellow gold. The Atlas bangle is a perfect piece of jewellery that goes well in the boardroom as well as for an evening out.

For those with a penchant for charm bracelets, Atlas assembles bold toggle links on which it temptingly dangles its favourite Roman numerals in cube, medallion and linear shapes. Circular and square medallion pendants, on the other hand, feature Roman numerals radiating like the sun's rays, amidst or around a ring of brilliants.  Swing these very fetching pendants on a 16-inch Tiffany chain and simply watch the crowd's reaction.

Men would be happy to opt for medallions on 20-inch leather cords, with stunning effect. The Roman numerals again appear on sleek, vertical pendants in rectangular shapes, and a sprinkling of diamonds which the chic and fashionable will find highly desirable. 

Atlas rings are the perfect accent to the discerning woman's tasteful ensemble, and are extremely versatile in design options, with their row of Roman numerals encircling your finger and dazzling with a neat row of brilliants. Tiffany & Co.'s Atlas collection offers just the perfect gift for that special occasion you had in mind. Make it all the more memorable by wrapping it in Tiffany & Co.'s famous Blue Box with an extravagant furl of ribbon in sparkling white satin. 

The elegant Atlas Collection is now available at all Tiffany & Co. boutiques in Dubai and Abu Dhabi.

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About Tiffany & Co.:
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box R, recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre and the latest, in Wafi City. For details, visit www.tiffany.com.

About Damas:
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY - PR Department
Telephone: +971 4 3434424
Fax: +971 4 3434305
Email: pr@tia.ae

© Press Release 2007