A spread of delightful jewellery creations, both timeless and magical

Dubai, U.A.E. July 12, 2007 - Damas, the world renowned jeweller, presents the Tiffany & Co. Charm collection. An adorable range of creations that blend contemporary good looks with folklore splendour to offer chains, pendants and charm bracelets fashioned from sterling silver, platinum, yellow gold, diamonds, pink sapphires and enamel. And stamped with the unmistakable design excellence the famous American jewellery house is known for, such as its craftsmanship and use of the finest materials.  

"The Charm collection is unique and appealing for jewellery lovers of all ages. It has a timeless quality all its own that sets it apart. Tiffany's superb styling and imaginative use of icons and forms make these pieces ideal gifts for anyone with a taste for fine jewellery," said Ms. Pegaah Goldooz, General Manager for Tiffany & Co.

Turn on the Charm!

They tumble out in merry disarray, charms of every kind that you can imagine! Perfect functioning locks displaying Tiffany's great icons and shapes that are instantly recognizable universally: such as hearts puffing out their affection, or sweetly spelling out their shape in an outline, a little dog and whistle, Cinderella's slipper, camera and binoculars in perfect replica's, that you can string onto a variety of beautifully designed link bracelets or chains. Imagination then is the key as you attach your charm to handbags or accessories to make a fashion statement all your own, that's both original and eye catching.

Tiffany's Charm collection is a brilliant display of artistry drawing inspiration from all its exquisite collections. In it you will find the Tiffany 1837 Lock and round lock with the jeweller's hallmark and founding year, the Return to Tiffany Heart Lock, Elsa Perretti's sculptural heart pendant in coloured stone, Paloma Picasso's instantly recognizable heart design, the Tiffany Blue Box with its extravagant bow, which has always stood for life's finest moments and the Atlas Cube with raised Roman numerals for those with a penchant for history. Each piece perfectly designed to charm the wearer and onlooker alike.

Revel in your gypsy instincts! For the Charm collection brings into play the creative side of its wearer, by lending itself to a variety of delightful tactile manifestations. The key links are designed from oval chains to big lustrous links and super-sheer pendant chains in varying lengths designed for the fashionista of today who loves to experiment. The Charm collection gives form to everything one would associate with the term: from an endearing range of creations that make you smile, to an elusive, magical effervescence, that makes it one of the most engaging ranges of jewellery from Tiffany & Co. Wrapped in Tiffany's Blue Box, a piece from this collection marks a magical moment you will cherish forever.

The Charm collection from Tiffany is now available at all Tiffany & Co. stores in Dubai and Abu Dhabi.

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About Tiffany & Co.:
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box R, recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre and the latest, in Wafi City. For details, visit www.tiffany.com.

About Damas:
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY - PR Department
Telephone: +971 4 3434424
Fax: +971 4 3434305
Email: pr@tia.ae

© Press Release 2007