Boosts Market Share with Participation in Numerous Cultural Events Including Hala Febrayer
Kuwait City, Kuwait
As Kuwait's 20-year tourism masterplan gets underway, supported by the Kuwait Ministry of Commerce and Industry, Thrifty Car Rental has opted to capitalize on this era of growth and development in the country by actively participating in a number of recent events organized by the government to highlight Kuwait's natural beauty and tremendous potential as the cultural and commercial capital of the Middle East.
In a move aimed at boosting market share in Kuwait, Thrifty Car Rental is participating in Hala Febrayer (Arabic for 'Welcome February'), a month-long celebration of culture, arts and sports that coincides with Kuwait's National and Liberation days and features cultural shows, shopping carnivals and numerous raffles and contests.
"Kuwait continues to position itself in the GCC as the ideal getaway destination for the whole family. There is also a strong emphasis on Meetings, Incentives, Conventions, Exhibitions (MICE) travel and our fabulous Hala Febrayer offer is certain to attract the influx of people expected to visit Kuwait this February, be it for work or leisure," said Emad AlDawood, president, Osoul House, Thrifty Car Rental master licensee for Kuwait.
Ahmad Sultan, sales and marketing manager, Thrifty Kuwait, added that the special offer is available throughout February at the newest Thrifty outlet on New Fahd Al-Salem Street. Customers who rent for 5 days get an extra day free and those who rent for 6 days get 2 days free. Those customers who choose not take up these offers are also eligible to receive free upgrades.
Sultan further said that the hospitality sector in Kuwait had a responsibility to play a pivotal role in supplementing the efforts of the Kuwaiti government to create additional demand for Destination Kuwait.
"Studies have shown that the car rental industry is an integral part of the hospitality sector here in the Middle East. It is Thrifty's understanding of this that has enabled us to gain strong market share here in Kuwait," he said
"Changes in immigration and investment regulations coupled with the announcement of more than 20 new hotel projects have all helped contribute to the rapid increase in the number of visitors to Kuwait from the GCC and Europe. Thrifty Kuwait is committed to ensuring that we have the resources, vehicles, and presence available to accommodate this rise in demand," added Sultan.
One of the fastest-growing organizations within the Dollar Thrifty Middle East franchise network, Thrifty Kuwait maintains an inventory of more than 200 quality Japanese and American vehicles, as well as three conveniently located outlets (including Kuwait International Airport and Down Town), to meet the automotive rental needs of tourists, business travellers, and residents in Kuwait.
Globally, Thrifty serves more than 1,000 locations in Africa; Asia; the Caribbean; Europe; the Middle East; North, Central and South America and the Pacific.
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About Thrifty Kuwait
Thrifty Car Rental was established in Kuwait more than 15 years ago. Today the company is under Osoul Leasing & Financing Company which operates a fleet of more than 3000 vehicles in Kuwait.
Competitive rates, convenient locations and a dedicated customer care cell have made Thrifty Car Rental one of the best car rental companies in Kuwait offering value for money and exemplary service.
About Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time," the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value-conscious travelers in approximately 70 countries. Dollar and Thrifty have over 800 corporate and franchised locations in the United States and Canada including operations at most major airports. The Company's more than 8,000 employees are located mainly in North America, but global service capabilities exist through an expanding international franchise network. For additional information, visit dtag.com.
Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations. These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; natural hazards or catastrophes; incidents of terrorism; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; systems or communications failures; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters and litigation risks. Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected. Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.
For more information, please contact:
Sam Eltibi
Regional Director, Middle East and North Africa
Dollar Thrifty Automotive Group, Inc.
Tel: +971 4 43328833
Fax: +971 4 3324454
E-mail: sam.eltibi@thrifty.com
© Press Release 2005
