Structure designed exclusively for MEC and PMV Live

Café offers seating for up to 50 and will have an upper sun terrace for visitors to relax

DUBAI, NOVEMBER 23, 2011: Middle East Concrete and PMV Live recently announced an exciting partnership with Smart Box Industries - the region's leaders in shipping container conversion. Using three 40-foot refurbished shipping containers, a team of Smart Box engineers and architects successfully completed a one of a kind outdoor café currently operating at MEC and PMV live at the Dubai World Trade Centre.

A collection of visitors today made the most of the structure's upper sun terrace where many of them relaxed and recharged their energy to prepare for the remainder of the day's events.

The purpose-built Outdoor Café has been designed to be both aesthetically appealing and practical at the same time.  C.M. Suri, Smart Box General Manager explained, "Our in-house team of highly innovative architects has developed a unique structure that is eye catching and functional. Smart Box allows the freedom of 'user driven design' to be translated into professional architecturally engineered construction."

Nathan Waugh, Event Manager for MEC and PMV Live, commented on Smart Box's participation in this year's event. He explained, "We're delighted to feature such an innovative and sustainable product at this year's event. The Smart Box Outdoor Café adds an element of originality and excitement to this exhibition and many of our exhibitors and visitors have already been making the most of the space during their downtime at the event."

SMART modules can be relocated in a clean and environmentally conscious manner once their given use has expired. The life expectancy of a SMART module is about 50 years, subject to regular maintenance.

"Containers will null the need for wood and other materials, which are becoming more and more precious. Our recycled products lessen the need to mine new materials, and offer consumers new and sustainable solutions," explained Mr. Arjun Menon, Managing Director, after the company's recent nomination for a prestigious Gaia award.

Middle East Concrete (MEC) will be a one-stop shop covering everything from raw materials and logistics to precast products/ training and certification in the industry. PMV Live is a brand new event concept which offers a unique mix of products, technology, machinery and live demonstrations for anyone involved in the Plant, Machinery and Vehicles sector.

The Smart Box Outdoor Café will operate daily from 11am to 7pm at the outdoor area in the Plaza opposite Sheikh Saeed Hall 3, DWTC throughout the event.

-Ends-

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About Middle East Concrete
For four days from 21 - 24 November, Middle East Concrete will bring together the buyers and sellers within the concrete industry to experience and interact with the full range of concrete products, share information and technical knowledge, and participate in ground breaking discussion on a global scale.

Middle East Concrete will be co-located with The Big 5 and PMV Live at the Dubai International Exhibition and Convention Centre.

About PMV Live
PMV Live offers a unique mix of products, technology, machinery and live demonstrations for anyone involved in the Plant, Machinery and Vehicles sector. PMV Live will be hosted from 21 - 24 November alongside The Big 5 and Middle East Concrete at the Dubai International Exhibition and Convention Centre.

To enquire about exhibiting, sponsorship or visiting the event please contact:
Sabah Mustafa
Marketing Manager
T: +971 4 438 0355
F: +971 4 438 0356
E: sabahmustafa@dmgevents.com

For more information, please contact:
Iman Ahmed, ASDA'A Burson-Marsteller,
+971 50 2058021, i.ahmed@asdaa.com

© Press Release 2011